Jennifer Lopez. Photo: Getty
If you’ve never applied highlighter and prayed for results akin to the infamous “JLo Glow”, then you’re in the minority. As renowned for her luminous complexion as she is her killer body, Jennifer Lopez knows her way around a beauty product – knowledge which it seems she’ll be putting to excellent use with a new beauty line, JLo Beauty.
It’s been a highly anticipated launch, and now the singer-dancer-actor- entrepreneur has revealed her launch date – January 1, 2021. However, you can sign up on the brand’s website for early access on December 8. The star announced the update on Instagram with a teaser video.
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A new post on the JLo Beauty Instagram account has also revealed the products that fans will be able to buy to achieve that famous JLo glow. Products include: Jlo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum Spf 30 Moisturizer, That Blockbuster Wonder Cream, That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream, That Star Filter Complexion Booster. The star is also releasing dietary supplements.
Ahead of her official launch, Lopez talked fans through the beauty range on Instagram Live. Want that red carpet glow? Then JLo recommends her serum, while she boasts that her eye cream hydrates to reduce the appearance of fine lines and tightens up the under-eye area instantly. Meanwhile, her Wonder Cream is her mother’s favorite, taking off years by plumping skin and smoothing wrinkles.
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Jennifer Lopez has been regularly updating fans about her launch on social media – utilizing her digital platforms when she first revealed she would be launching JLo beauty, her first beauty line. “Sunset glow…” the star wrote in a caption accompanying a series of radiant selfies on Instagram, “#JLoBeauty coming soon”. As the first hint at her new venture – and with no further details revealed – Lopez’s selfies teased fans, revealing the line will include make-up products like bronzer, eyeshadow and highlighter.
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Having collaborated on a line of beauty products before, with make-up brand Inglot Cosmetics back in 2018, Lopez has never ventured into the beauty space with a range of products under her own name. However, if the new range is anywhere near as iconic as her early Noughties fragrance, Glow by JLo, it’ll be worth the wait.
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Originally published on Vogue.co.uk
