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JLo Announces Launch Date For JLo Beauty – Here’s What You Need to Know

Jennifer Lopez

Jennifer Lopez. Photo: Getty

If you’ve never applied highlighter and prayed for results akin to the infamous “JLo Glow”, then you’re in the minority. As renowned for her luminous complexion as she is her killer body, Jennifer Lopez knows her way around a beauty product – knowledge which it seems she’ll be putting to excellent use with a new beauty line, JLo Beauty.

It’s been a highly anticipated launch, and now the singer-dancer-actor- entrepreneur has revealed her launch date – January 1, 2021. However, you can sign up on the brand’s website for early access on December 8. The star announced the update on Instagram with a teaser video.


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A post shared by Jennifer Lopez (@jlo)

Jennifer Lopez also turned to social media when she first revealed she would be launching JLo beauty, her first beauty line.


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A post shared by Jennifer Lopez (@jlo)

“Sunset glow…” the star wrote in a caption accompanying a series of radiant selfies on Instagram, “#JLoBeauty coming soon”. As the first hint at her new venture – and with no further details revealed – Lopez’s selfies teased fans, revealing the line will include make-up products like bronzer, eyeshadow and highlighter.

Having collaborated on a line of beauty products before, with make-up brand Inglot Cosmetics back in 2018, Lopez has never ventured into the beauty space with a range of products under her own name. However, if the new range is anywhere near as iconic as her early Noughties fragrance, Glow by JLo, it’ll be worth the wait.

Read Next: This New Liquid Lip Collection is Inspired by Jennifer Lopez

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