Photo: Getty
It’s a universally accepted fact that Jennifer Aniston has great hair. This is the woman who gave us the Rachel after all. As such, news that Aniston was launching her own haircare brand was met with resounding joy last year. To celebrate, we sat down with the star to discuss good hair days, her top tips and her ultimate hair icon.
What inspired you to create LolaVie?
LolaVie, or at least the concept of a haircare brand, was in development for almost five years. I was inspired to create products that promote healthy hair and that are multifunctional – like a Swiss Army knife… but while performing these functions, they won’t damage your hair. While working with another brand years ago, I got the bug of getting to go behind the scenes and developing products, including selecting ingredients and creating formulas, and also the marketing that goes along with it. I just loved the process and wanted to do it in a much more meaningful way as the brand’s founder.
The LolaVie founder is the same woman who gifted the world one of its biggest ’90s hair trends: the Rachel. Photo: Getty
Can you tell us a bit about the brand ethos?
At LolaVie, we are on a mission to create products that solve real hair problems but without the fluff. Our products are full of none of the bad stuff and instead use naturally-derived, plant-based, high-performing ingredients. I like to think of it as the intersection of science and nature. Additionally, our products are all designed to be multifunctional. We believe in clean formulas that are vegan, cruelty-free and more sustainable. Our products are formulated with bamboo essence instead of water, to conserve our most precious resource here on Earth.
Who is it for?
LolaVie is for everyone! It works on all hair types. The hardest part during product development is having it work for everybody – everybody’s different and has a different hair care routine.
What does a good hair day mean to you?
On a good hair day, you feel incredible, which is why it’s important to find products that can re-nourish our hair and protect against damage.
Can you tell us a bit about your personal hair routine?
It really depends on my schedule and if I’m filming or not, but my hair routine is actually pretty simple. Wash and condition, apply the Glossing Detangler and comb it through, put my hair back up in a towel for 10 minutes, apply a couple of pumps of the Perfecting Leave-In, and then I either blow it out or let it dry naturally.
What inspired the Glossing Detangler?
The Glossing Detangler was really our first brainchild during product development, because I’m such a big detangler user due to the wear and tear I’ve [inflicted] on my hair over the years. It’s the first step when you get out of the shower, so you don’t rip through your hair. But it’s so much more than that! It’s a heat protectant and shine enhancer. It also improves your hair’s manageability and protects against damage.
What about the Perfecting Leave-In?
As I’m sure you can tell, I’m a fan of multitasking products. With other leave-in products I’ve used, I’ve noticed that my hair gets drier and also frizzier. The Perfecting Leave-In truly does it all – it hydrates, fights frizz, protects against damage, and gives you that hold you need when you’re styling your hair.
Who are your ultimate hair icons and why?
Brigitte Bardot is the first name that comes to mind. And why? Because it’s sexy and gorgeous.
What are your top hair styling and maintenance tips that you’ve either inherited or learnt from a professional?
The biggest thing I’ve learned over the years from my stylists is to protect! We put our hair through so much damage – dyeing your hair, straighteners, curling irons, everything over time – has an effect. That’s why it’s essential to use products that protect every step of the way.
Originally published in Vogue.co.uk
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