Jennifer Aniston has jumped on the celebrity beauty brand bandwagon, and it makes total sense. Ever since Kylie Jenner launched Kylie Cosmetics back in 2015, we’ve seen an explosion of celebrity beauty brands. Rihanna, Selena Gomez, Kim Kardashian, Jennifer Lopez, Lady Gaga, and Halsey have all followed suit. Not far behind are Hailey Bieber, Ariana Grande, and, even, potentially, Harry Styles.
And, now, the former Friends actor has finally thrown her own hat into the ring with LolaVie, announced on Instagram over the weekend. While details remain very much under wraps, here are five reasons a Jennifer Aniston beauty brand was inevitable.
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She’s the original hair-fluencer
According to documents obtained by Page Six, the core of Aniston’s new beauty brand will comprise “the areas of face and body lotion, shower gel, candles and hair care”. So let’s start with the latter. When it comes to hair care, there is no one better placed to launch a brand than Aniston. After all, no other celebrity has made a hairstyle quite so famous as Aniston did with the Rachel back in the ’90s. The handiwork of her longtime hairstylist, Chris McMillan, the short feathered cut was the go-to hairstyle of the decade.
But her influence didn’t stop there. There were, of course, the Brad Pitt years, when Aniston became the poster girl for California-girl cool with her gently tousled honey-hued locks. No longer were people asking for the Rachel when they went to the salon – they were now asking for the Jennifer Aniston. Fast-forward to today, and Aniston’s hair looks the best it ever has. Who wouldn’t want to buy into that?
Her skincare game is strong
Jennifer Aniston knows how to take care of her skin. She gets facials from Melanie Simon and Joanna Czech, while at home she relies on a number of tools, from Jillian Dempsey’s 24-carat gold-plated Beauty Wand to Melanie Simon’s ZIIP nanoncurrent face tool. She’s also no stranger to the odd sheet mask. In fact, so proficient is she in the language of skincare that she was made the face of skincare line Aveeno way back in 2013. But why do all this when you could simply launch a brand of your own?
She nails fresh-faced red-carpet beauty
When it comes to red-carpet beauty, Aniston has that fresh-faced, natural glam thing down to a fine art. It’s a look she’s cultivated for years, thanks to longtime make-up artist Angela Levin, and it’s one that can easily be recreated at home. It was only a matter of time before Aniston decided to let us in on the secret.
This isn’t her first beauty venture
Before there was LolaVie the brand, there was LolaVie the perfume. Or at least that was the intended name for Aniston’s 2010 perfume, until she had to change it due to another existing fragrance with a similar name. Renamed “Jennifer Aniston”, the launch was nevertheless a success.
Aniston’s next beauty venture came in 2012 in the form of a haircare brand called Living Proof. Despite the brand eventually being sold to Unilever, the launch is a testament to Aniston’s business prowess – particularly in the world of beauty.
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Wellness has always been a big priority
At 52, Jennifer Aniston looks incredible. She is the picture of health and she works hard to maintain it. On the outside, she keeps fit and toned with a combination of boxing, yoga, and cardio, alongside trainer Leyon Azubuike. On the inside she nourishes herself with a collagen supplement by Vital Protein, a brand that appointed her its chief creative officer towards the end of last year. Clearly a font of wellness knowledge, it’s no surprise that she wants to share some of it with us. And we thank her for it.
Originally published on Vogue.co.uk