It often seems like Huda and Mona Kattan have more than 24 hours in a day. Between juggling a multi-million dirham beauty empire that includes cult-classic makeup brand Huda Beauty, luxury fragrance line Kayali, and newest skincare venture Wishful, in addition to filming a reality show, starring on the cover of Vogue Arabia, and traveling to events and launches around the world—it seems impossible the American-Iraqi sisters can do it all in a lifetime, let alone in a mere few years. However, one lucky entrepreneur from the region will soon learn the secret to the Dubai-based moguls’ unprecedented success at VidCon Abu Dhabi this March.
“I can’t wait to be at VidCon Abu Dhabi and to meet future entrepreneurs who wish to create their own path like I did in 2013 when my sisters and I launched our company, which now encompasses a portfolio of beauty brands,” said the founder and CEO of eponymous Huda Beauty in a release. “It’s an honor to have the opportunity to share what I’ve learned as a CEO and mentor the next generation of entrepreneurs.”
Hosting “Huda Beauty Pitch Fest” on the final day of the four-day convention, March 28, the Kattan sisters will listen to three live pitches from aspiring creative entrepreneurs and award the winner with a tailored mentorship program and AED 22,000 cash prize—the same amount of funding with which the star duo began their still-expanding portfolio. Both individuals and groups can submit their business ideas online to the VidCon Abu Dhabi website for a chance to receive guidance on how to begin their enterprising journey from two of the industry’s most successful leaders who had their own fair share of struggles before making it to the top. Other attendees will also have the opportunity to meet Huda & Mona through a raffle meet-and-greet and a seminar led by Mona for insider tips on how to build a business.
“It is a pleasure for us to be part of VidCon Abu Dhabi to discuss the future of this industry and how our business has evolved and expanded from a line of faux eyelashes to multiple global brands,” Huda Beauty global president Mona said. “We can’t wait to hear ideas for the pitch fest and to encourage attendees to follow their passions and make their dreams come true!”
VidCon Abu Dhabi will run from March 25-28 at the Abu Dhabi National Exhibition Center.