Huda Kattan, the Iraqi-American founder of the renowned makeup brand, Huda Beauty, took to social media on Monday to voice her opposition towards racism against the Asian community. On Huda Beauty’s Instagram story, Kattan claimed that violence against Asian communities has “increased dramatically” since the pandemic’s beginnings in China, and shares her disappointment on the matter’s “very little” media coverage.
The renowned businesswoman and makeup artist highlighted her brand’s intentions to “draw attention to the violent hate crimes against the Asian community”, given the company’s stance against “racism of any kind”. In her attempt to raise awareness among her 47.8 million followers, Kattan shared a series of Instagram stories portraying several images and statistics on the issue of Asian hate.
Kattan’s posts were followed by a video by Michelle Lee, the host of The Science of Beauty podcast, who addressed the issue of Asian hate along with other Asian Americans who also share their concern. The video serves as a call to action to viewers, beginning with a series of Asian Americans addressing the camera and stating that they “need your help to stop Asian hate”. The 84-second video continues with numerous clips showcasing moments of violent hate crimes towards Asian youth and elders, involving both physical and verbal abuse.
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In the video, Lee suggests the systemic nature of Asian hate, claiming that “Racism was always there, but the Pandemic has given people an excuse to act on it.” Former US president, Donald Trump, is portrayed in the video several times publicly referring to Covid-19 as the “Chinese Virus” or “Kung Flu” since the pandemic began in 2019 in China. Lee claims that the cause of the “disturbing rise” of hate crimes against Asian Americans “has been caused by misplaced hate and frustration over the pandemic”.
As seen on Huda Beauty’s Instagram story, Kattan shared the hashtag #StopAsianHate urging her followers to emulate her efforts and share their support towards the Asian community. Similarly, Lee’s video ends with the same hashtag and the assertion that “Its time to break the model minority stereotype and stop Asian hate”.