Beauty entrepreneur Huda Kattan, founder of Huda Beauty, and Indian actress Katrina Kaif, founder of Kay Beauty, have come together for an exciting and engaging collaboration. For the first time, these two icons will share the spotlight in a dynamic series of content that combines their shared passion for beauty and business.
Set to launch on September 18, this collaboration will be showcased through engaging long-form and short-form videos on their social media platforms. Expect to watch Huda and Katrina dive into fun, lighthearted, and honest conversations about their experiences as founders and the distinctive journeys they’ve taken while building global beauty brands. They share insights on the struggles and successes of leading brands that are celebrated for promoting inclusivity and diversity, as well as their beauty philosophies and the evolving standards of beauty worldwide.
While they touch on their favorite products and must-have cosmetics, the conversation goes much further. They share personal insights into the passion and motivation behind their brands, revealing how community support has been key to their success. They also discuss how their diverse audiences have shaped their products and messaging to ensure everyone feels represented. Beyond makeup, they explore how beauty embodies confidence, self-expression, and empowerment.
“I’m obsessed with Katrina! She’s so talented, and the way she’s built Kay Beauty with such a strong sense of identity is just incredible,” says Kattan. “Working with her has been such a pleasure—our shared passion for pushing the boundaries of beauty and empowering people to embrace their authentic selves has really brought us together. We had an amazing time filming this video; Katrina knows exactly who she is as an entrepreneur, and it shows in everything she does. I’m excited for our communities to come together and share our love for beauty.” Kaif adds, “I have always admired Huda for her fearless approach to beauty, her authenticity and dynamic energy. We are not just two founders—we are two women who believe in challenging beauty norms and encouraging people to express themselves freely. Huda has broken so many stereotypes about beauty and inspired confidence in countless women, we hope to connect to beauty lovers across the world and establish a deeper connection with our communities that truly value individuality and self-expression.”
This collaboration marks the first time a Indian celebrity-founded beauty brand like Kay Beauty and a global powerhouse like Huda Beauty have united, setting a new standard for c0-branding partnerships. Grab your friends and get ready to see your favorite beauty icons come together and spark exciting discussions.
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