Huda Kattan is showing no signs of slowing down anytime soon. In the last few months alone, the beauty entrepreneur has debuted a new range of fragrances, unveiled plans to release an all-new lineup of eyeshadows later this month, and unveiled a three-shade collection of metallic lipsticks just in time for party season. In 2018, the Iraqi blogger-turned-entrepreneur also took on the role of executive producer to launch her own reality show, was named one of Forbes richest self-made women, and topped the Instagram Rich List for 2018, as the most lucrative influencer for the second year in a row. But leave it to Kattan to constantly one up herself. This week, the beauty mogul has dropped the bombshell that she will be delving into skincare in 2019.
In a recent interview, the 35-year-old opened up about her future business plans, which included dipping her toes in the skincare market in the coming year. She revealed that the skincare range would be its separate brand (much like Kayali, her and her sister Mona’s line of scents), meaning she will be at the helm of three different beauty brands when it launches. “We have plans to launch a skin-care brand in 2019 — which is also independent of Huda Beauty with its own brand identity — which is a really exciting challenge for us,” Kattan told of the new venture.
Kattan routinely takes to her YouTube channel to share DIY beauty hacks that tackle a number of skin-related issues such as blackheads, acne, and enlarged pores, so delving into skincare seems like a natural next step for the beauty entrepreneur.
Unfortunately, that’s as much detail as she offered the outlet, remaining pretty tight-lipped about the upcoming project. But if her previous endeavors are any indication — including her cult false eyelashes, liquid lipsticks, and eyeshadow palettes — the new skincare range will undoubtedly be a hit.