Whether you’re an eyeshadow palette fanatic or a liquid matte lipstick lover, Huda Beauty devotees worldwide have been waiting for the Dubai-based makeup empire to launch a pop-up shop. Fortunately for her British fans, former Vogue Arabia cover star Huda Kattan has chosen London as her destination of choice to do so, with the influencer turned entrepreneur’s first pop-up boutique debuting in Covent Garden on November 29.
“You guys know I have been obsessed with London for ages, it really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first-ever pop-up,” said Kattan. “I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever.”
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For one month, beauty aficionados can shop their personal cult classics, soon-to-be-favorite new products from her cosmic Mercury Retrograde line, and a limited-edition collection created exclusively for the pop-up—not to mention, the first 100 entrants will receive a medley of surprise cosmetics. Aiming to be an interactive experience, trained Huda Beauty makeup artists will also be on standby to recommend and test out new glam.
“I am so beyond excited to bring our Huda Beauty magic to all of our amazing Huda Beauty family in the UK with a pop-up event like no other,” said the Iraqi-American beauty mogul. “We can’t wait to see your beautiful faces!”
Huda Kattan wears coat, dress Bottega Veneta. Photography Domen / Van de Velde
One of the fastest-growing cosmetic companies in the world, Huda Beauty began in 2013 with a dream, a blog, and a set of faux eyelashes. Now, the billion-dollar Middle Eastern brand has revolutionized the makeup industry and the definition of beauty with their sparkling shadows, vast foundation gradients, and regional celebrity collaborations, recently foraying into fragrances and skincare as well.
“We started the brand out of passion, with a vision,” explained Kattan during her Vogue Arabia May 2019 cover interview. “I’m not here for the money–I’m here for my own need to create.”
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