As the sage beauty wisdom goes, to get glossy hair one must either drench one’s locks in argan oil, dose hair with olive oil in-between shampooing and conditioning, or rinse with cold water after washing. Not so at the Spring 2017 shows, where the world’s leading hairdressers cut straight to wet look hair, curbing natural tactics for instant effect, as seen at Loewe, Givenchy and Balmain.
“It’s a very did-it-yourself wet look this season,” says Rudi Lewis, hair stylist at Masha Ma. “Just whack on wet look gel.” Not every hair creative at fashion month cut straight to the gel, however; some aimed for high-shine rather than a drenched look. Think extreme gloss, without the dampness.
Vogue Arabia gets the low-down on how Sam McKnight at Balmain and Martin Cullen at Marco De Vincenzo got the gloss going at the shows.
Never a fashion house to shy away from making an impact with the international fashion circuit, Balmain expanded his #BalmainArmy with a slick collection and even slicker talons. After upping the ante in the Spring 2016 campaign, recruiting Claudia Schiffer, Cindy Crawford and Naomi Campbell for a black and white shoot by Steven Klein, hair was tousled and beachy.
The next step, the wet look, went even further: “It’s ’80s slick, ultra-shiny power hair. I am using a mixture of Restorative Argan Dry Oil and Wella Professionals Wet Perfect Setting Hairspray,” says Sam McKnight backstage at Balmain.
“It was more glossy than wet, to give it a laminated look,” explains Martin Cullen backstage at Marco De Vincenzo. To achieve the runway look, make your hair slightly damp all over, keeping the back sections of the hair dry. Then, “[make] an invisible ponytail – tie it really tight with an elastic band, and take it out at the last minute,” divulges the expert. Et voilà, runway’s slickest spring hair in real life.
See Vogue Arabia’s definitive Spring 2017 trend guide.