Signature scents aren’t all that they used to be. Where people would once have treasured a single fragrance as if it had been created just for them, they now stockpile perfumes, one for every occasion. With this new generation in mind, perfume houses have started to create scents that tell a story and appeal to both men and women.
Case in point: Emporio Armani has created a fragrance for him and her, which represents the one aspect of life that keeps us all together and never changes – love. A modern-day story of romance, the concept behind the creations was about an authentic connection; one that lasts.
The scents feature the same strength but with feminine and masculine sensibilities. Because It’s You for her, offers a unique and sparkling top note of raspberry blended with rose absolute, vanilla, and musk. The men’s Stronger With You features top notes of cardamom, pink peppercorn, and violet leaves, together with a vanilla and chestnut base. To tell the story, Giorgio Armani also looked to upcoming actors Matilda Lutz and James Jagger and filmed a love story in New York.
Tapping into the ideals of love, other perfume brands are offering up the perfect scents for couples, too. Gone are the days of merely dressing like your partner – now it’s about smelling like them as well. Burberry Brit Rhythm for Him and Her feature identical bottles, in black for him and pink for her. For him, a woody scent infused with leather and amber, while floral top notes with a powdery finish complete the women’s version.
Hugo Boss has also ensured couples are catered for with Hugo Man and Hugo Woman. Both fragrances feature fruity notes, which are perfectly fresh for summer and beyond. Featuring zesty green apple in both, Hugo Man is defined by its base notes of pine, sandalwood, and cedarwood while Hugo Woman looks to further notes of fruit, including papaya and peach.