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His and Hers Fragrances Are Ruling The Summer

Behind the scenes of the Emporio Armani Stronger With You (for him) and Because It’s You (for her) campaign. Courtesy of Emporio Armani.

Signature scents aren’t all that they used to be. Where people would once have treasured a single fragrance as if it had been created just for them, they now stockpile perfumes, one for every occasion. With this new generation in mind, perfume houses have started to create scents that tell a story and appeal to both men and women.

Case in point: Emporio Armani has created a fragrance for him and her, which represents the one aspect of life that keeps us all together and never changes – love. A modern-day story of romance, the concept behind the creations was about an authentic connection; one that lasts.

Emporio Armani, Stronger With You, Because It's You

Behind the scenes of the Emporio Armani Stronger With You (for him) and Because It’s You (for her) campaign. Courtesy of Emporio Armani.

The scents feature the same strength but with feminine and masculine sensibilities. Because It’s You for her, offers a unique and sparkling top note of raspberry blended with rose absolute, vanilla, and musk. The men’s Stronger With You features top notes of cardamom, pink peppercorn, and violet leaves, together with a vanilla and chestnut base. To tell the story, Giorgio Armani also looked to upcoming actors Matilda Lutz and James Jagger and filmed a love story in New York.

Emporio Armani Stronger With You starts at US$80; AED/SAR 295 for 50ml and Because It’s You starts at US$92; AED/SAR 340 for 50ml, available at beauty counters in leading retailers and Emporio Armani Boutiques. Courtesy of Emporio Armani.

Tapping into the ideals of love, other perfume brands are offering up the perfect scents for couples, too. Gone are the days of merely dressing like your partner – now it’s about smelling like them as well. Burberry Brit Rhythm for Him and Her feature identical bottles, in black for him and pink for her. For him, a woody scent infused with leather and amber, while floral top notes with a powdery finish complete the women’s version.

Burberry Brit Rhythm for Him and Her

Burberry Brit Rhythm for Him starts at US$73; AED/SAR270 for 50ml and Burberry Brit Rhythm for Her starts at US$85; AED/SAR310 for 50ml, available at beauty counters in leading retailers and Burberry Boutiques. Courtesy of Burberry.

Hugo Boss has also ensured couples are catered for with Hugo Man and Hugo Woman. Both fragrances feature fruity notes, which are perfectly fresh for summer and beyond. Featuring zesty green apple in both, Hugo Man is defined by its base notes of pine, sandalwood, and cedarwood while Hugo Woman looks to further notes of fruit, including papaya and peach.

Hugo Man and Hugo Woman

Hugo Man starts at US$72; AED/SAR 268 for 100ml and Hugo Woman starts at US$78;  AED/SAR 287 for 75ml, available at beauty counters in leading retailers and Hugo Boss Boutiques. Courtesy of Hugo Boss.

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