Celebrity makeup artist Mohammed Hindash is launching his very own beauty brand. The Dubai-based Jordanian beauty guru took to social media to announce his namesake beauty brand, “Hindash Cosmetics,” which is set to release in March 2021.
However, there’s still an air of suspense surrounding the details of his brand’s products. “Years in manifestation, I can now finally share the birth of my brand. Are you ready for an internal beauty intervention?” The makeup artist wrote in an Instagram post.
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The 31-year-old artist started his beauty journey on YouTube and eventually launched his beauty account on Instagram in 2015, becoming the first male makeup artist in the GCC to do so. His flawless makeup looks were quick to garner attention, earning him the 1.1 million Instagram followers he has today, along with 68 million views and over 1.7 million subscribers on YouTube at the time of writing.
While the makeup artist will be one of the many notable figures to venture into producing a beauty line this past year, it is not his first stint with creating a beauty product. Hindash is known to have collaborated with MAC cosmetics for “Mac Makers” and got to make his very own lipstick, which quickly sold out, and has also teamed up with Wow by Wojooh (now Faces Beauty) to create a high-precision eyeliner. Over the years, Hindash has earned a reputation for working with renowned celebrities worldwide, including supermodel Naomi Campbell, actor Lindsay Lohan, model Chanel Iman, and Vogue Arabia’s January 2021 cover star, Mona Zaki, to name a few.
Stay tuned for updates as we find out what Hindash has in the works for his fans and beauty-lovers.