The ultimate sign that you’ve made it in the Middle East? A personalized, supersized billboard, in the form of the world’s tallest building, the Burj Khalifa. Following in the footsteps of Rihanna’s Fenty Beauty, Mohammed Hindash saw his beauty brand, Hindash Cosmetics, take center stage in downtown Dubai last night with a stunning light show courtesy of the Burj Khalifa’s 1.2 million LED bulbs.
The world’s most recognizable skyscraper was illuminated with striking images from the Dubai-based makeup artist and entrepreneur’s first product launch splashed across the face of the Burj Khalifa. The 828-metre high video presentation starred shots from the first Hindash Cosmetics campaign, featuring imagery of the Beautopsy palette and close-up model looks, to celebrate the launch of the brand’s new hindash.com website.
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“I’m so excited to officially launch Hindash Cosmetics on hindash.com, and celebrate the worldwide digital launch of my Beautopsy palette,” founder Hindash exclusively tells Vogue Arabia. “As a Dubai-born artist and brand, it was only fitting that we do this on the iconic Burj Khalifa as a tribute to my roots! Dubai is such a multi-cultural hub, and I knew that this was the perfect match for Beautopsy, my universal multi-use product that works on everyone.”
An innovative gradient-effect complexion palette with 12 distinct shades of pressed pigment across six pans, Beautopsy is designed for use across the face, with the buildable pigment designed to work on all skin tones. “I wanted Beautopsy to inspire people, and spark their creativity and love for makeup and beauty,” explains Hindash.
The Beautopsy Pressed Pigment Gradient Palette by Hindash Cosmetics, AED258, is sold exclusively on hindash.com.