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Hermès is Venturing into the Beauty Business. Here’s What That Means for the Luxury Industry

Hermès, the French luxury fashion house known for its silk scarves, silk ties, and the classic Birkin, is about to enter the world of beauty with a new line of makeup and skincare. Slated to launch in 2020, Hermès will develop the new collection in-house but outsource the manufacturing to France and Italy. Since it was founded in 1837, Hermès’ beauty portfolio only consists of one beauty product, a body balm, and a few fragrances including the new Un Jardin Sur La Lagune which was announced last week.

“It’s quite exciting: It’s a new activity, with all the risks that involves, so we will deploy it progressively, initially in our own stores mainly, in a limited distribution so that we can learn,” Chief Executive of Hermès, Axel Dumas told Business of Fashion. “Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously because it’s a big market that’s already full of strong players, and therefore we have to find our place in it he added.

Since the aspect of sustainability is crucial in today’s time, the skin-care and makeup line will boast plastic-free packaging. Although there are no more details released by Hermès, we assume that the brand will follow in the footsteps of other luxury fashion houses like Chanel, Dior, and Gucci which are doing well with their complete ranges of skincare and makeup.

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