Harry Styles’ first beauty brand is now officially here. After first being rumored in late May this year, Styles’ own beauty brand, Pleasing, has made its first confirmed appearance, as the latest celebrity-helmed beauty brand to emerge this year. With already almost 500k followers, the Pleasing Instagram has launched with black and white images of reclining models. However, on beauty news account Trendmood, the products have been revealed, with a curated collection of nail polishes and products leading the launch. Styles himself has remained tightlipped on his own feed, despite building excitement from fans.
The Pleasing collection includes the Perfect Polish Set, a four-piece set of opaque and shimmering nail varnishes in elegant bottles topped with marble-inspired stoppers, priced at US$65. Sold individually is the Perfect Pearl Polishes, and the Pearly Tops Polish, a milky shade with a shimmering finish, at US$20 each.
Skincare products are also expected to be included in the launch, with the Pearlescent Illuminating Serum (US$35) for face, and the Pleasing Pen (US$30), with double-ended steel rollers for the eye and lips area. One end contains an eye gel infused with hyaluronic salt, lingonberry, and okra , the other end with a demi-matte marshmallow lip treatment. Also teased is nail art stickers and Pleasing branded merchandise, including hoodie jumpers.
The former One-Directioner previously fronted four fragrance launches for the boy band, but the new Pleasing brand will be a first for the solo artist. With collaborations and campaigns with luxury fashion houses like Gucci and his own penchant for eyeliner and nail art, it seems like Pleasing will take its direction from Styles’ own individual aesthetic.