It’s officially that time of year when beauty obsessives begin brimming with enthusiasm over the possibilities of what the next months may bring. Maybe it’s a transformative new chop or extreme use of color inspired by Gen Z. Whatever it is that feels fresh, the hair and makeup of 2020 is bound to bolder and brighter than ever, as evidenced by the past year. From vivid makeup to head-swiveling hair statements, here are the trends that we expect to see even more of in the new year.
Over the summer, HBO’s Euphoria sparked a hyper-real makeup movement, with fans of the show recreating the kaleidoscopic sparkle of the show’s Gen Z magpies. Be it a dash of glitter on the eyes or constellation of Swarovski crystals across the face, makeup artist Doniella Davy has made the case for injecting iridescent sparkle into the everyday.
‘90s supermodel fever has yet to waver. Lately, cool girls have been paying tribute to the decade with swoopy crops. Think: Linda Evangelista’s grown-out pixie or Calvin Klein muse Josie Borain’s sideswept bob, which was referenced by hair pro Guido Palau backstage at Givenchy Spring 2020. But no one has been more of a poster girl for the modern It-girl bob then Kaia Gerber, who recently gave her a there’s-no-turning-back-now update.
There’s never been a better time to break the antiquated “eyes or lips” rule. In fact, in the age of Instagram, abiding by it could be akin to playing it entirely too safe. Need dreamy, two-tone color combination ideas? Let a color therapist be your guide.