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Guerlain’s New Fragrance is the Perfect Chaperone

Lui perfume, Guerlain

French luxury brand Guerlain is launching a new perfume this September called Lui. Meaning “him” in both French and Italian, Lui is intended to accompany a woman like her man would/should. It is neither masculine nor feminine and is inspired by a generation that refuses to choose – after all, Generation Z is an indecisive pack that wants it all. Perfumer Delphine Jelk, under the direction of Guerlain’s master perfumer, Thierry Wasser, concocted a floral, woody, spicy perfume with leather, vanilla, musk, and smoke base notes, a benzoin heart, and pear and clove top notes. The ambivalent perfume – part of the Exclusives collection – is packaged in a lacquered glossy black square case with shaved angles. Its graphic name is spelled out vertically in art deco style. The neat packaging is a nod to one of  Guerlain’s archives, the floral aldehyde “LIU” created by Jacques Guerlain in 1929.

Now available in Guerlain boutiques and worldwide from September 1.

Liu by Jacques Guerlain, 1929.

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