French luxury brand Guerlain is launching a new perfume this September called Lui. Meaning “him” in both French and Italian, Lui is intended to accompany a woman like her man would/should. It is neither masculine nor feminine and is inspired by a generation that refuses to choose – after all, Generation Z is an indecisive pack that wants it all. Perfumer Delphine Jelk, under the direction of Guerlain’s master perfumer, Thierry Wasser, concocted a floral, woody, spicy perfume with leather, vanilla, musk, and smoke base notes, a benzoin heart, and pear and clove top notes. The ambivalent perfume – part of the Exclusives collection – is packaged in a lacquered glossy black square case with shaved angles. Its graphic name is spelled out vertically in art deco style. The neat packaging is a nod to one of Guerlain’s archives, the floral aldehyde “LIU” created by Jacques Guerlain in 1929.
Now available in Guerlain boutiques and worldwide from September 1.