The latest addition to the Gucci Bloom trilogy, Nettare Di Fiori. Courtesy of Gucci.
There is a sense of mystery surrounding Gucci’s latest release, Nettare Di Fiori. The latest chapter in the Bloom trilogy, which is the first women’s fragrance portfolio by Gucci’s creative director Alessandro Michele, it has been intensified for a more sensual blend. Working alongside master perfumer Alberto Morillas, Italian-born Michele imagined an abstract garden as the inspiration for the evocative scent.
“He wanted much more of a dream-like sensation that was voluptuous, as though there were not only flowers but a very mysterious interior, too,” Morillas explains to Vogue Arabia. Building off the original Bloom fragrance, which launched in August 2017, notes of tuberose and jasmine were combined with Rangoon creeper—a plant never-before-used in perfumery. Offering a green floral finish, Nettare Di Fiori sees top notes of ginger and rose, and base notes of patchouli, musks, and osmanthus create a deeper and woodier finish.
Behind-the-scenes for the Gucci Bloom campaign. Courtesy of Gucci.
Much like the darker interpretation of the now-iconic scent, the powder-pink bottle synonymous with Bloom has also been transformed. The playful herbarium print that climbs the lacquered case now arrives in black, connoting the stronger juice captured inside. “The female world is vast, full of women who think differently, who live differently,” says Michele. Instead of creating an entirely new scent, he treated the trilogy as an evolution, allowing every woman to find the perfect fragrance for her own personality.
“If someone said to me, ‘Bloom is too floral, I don’t like it,’ I could say, ‘OK then, you might like Acqua di Fiori, which isn’t overpoweringly flowery, but it still has this similar, natural energy,’” says Morillas. The second release, Acqua di Fiori, explored an aquatic freshness where green galbanum and cassis buds offered a dew-like sensation. The Bloom trilogy may have drawn to a close with the launch of Nettare Di Fiori, but it certainly has created a lingering legacy.
Bloom Nettare Di Fiori is available in Gucci stores and at leading beauty counters now, priced at SAR/AED 630 for 100ml.
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