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Gucci Bloom: Introducing the First Fragrance by Alessandro Michele

Backstage at Gucci Spring 2017. Indigital

Backstage at Gucci Spring 2017. Indigital

Alessandro Michele, the creative director of Gucci, has brought a new lease of success to the brand since he was crowned creative director two years ago. He’s set to continue this triumphant streak with the launch of his first fragrance, called Gucci Bloom, which follows the theme of his well-known floral embroidered ready-to-wear pieces.

Gucci Bloom Pack Shot

Courtesy of Gucci

The exclusive launch party will take place on May 2 in New York, with the new faces of the scent joining: actor Dakota Johnson, artist Petra Collins, and actor and model Hari Nef. Under the creative direction of Michele, these three women’s distinctive and diverse beauty and individuality is exquisitely manifested in the video and images, shot by Glen Luchford.

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