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This New Campaign in the UAE Supports Frontline Workers

The battle against coronavirus continues. Working tirelessly for months now, the United Arab Emirates’ frontline workers have helped to keep the country safe and care for those who have caught the deadly virus. Often sacrificing many aspects of their own lives, it’s important that as a community we give back and share with them our gratitude. The new #ForeverThankfulUAE campaign is set to do just this. Inspired by the British ‘Clap for Our Carers’ movement, this initiative will bring messages of thanks and hope to the frontline health and emergency responders through the power of technology.

Envisioned by Dubai based agency Auditoire and brought to life with the support of partners Pause Films, We Are Tactical, Electra Solutions, Neumman & Muller and Impact Porter Novelli along with the team at Al Garhoud Private Hospital, it sees the community create messages that will be broadcast in the entrance of Al Garhoud Private Hospital. They can do this by downloading the unique Instagram filter that has been inspired by the colors of the UAE. This filter can then be used to make a video or take a static image. These messages of encouragement and thanks are then projected in a custom-made booth that the key workers pass every day on their way to work.

It’s time for you to play your part, click here for the Instagram filter.

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