Follow Vogue Arabia

Forest Essentials Brings the Ancient Science of Ayurveda to the Middle East

Founded in 2000, Forest Essentials is a traditional skincare brand that gives Ayurveda a luxurious spin. Hailing from India, the beauty house has now found a new home in Dubai. Find out more below.


A closer look at some of the most-loved Forest Essentials offerings. Photo: Courtesy Forest Essentials

After years of reigning the beauty sphere in India, Forest Essentials is slowly but surely taking over the global market. Now, the brand, which has joined hands with the renowned global fashion and retail conglomerate Apparel Group, has opened a new space in Dubai’s newest shopping hotspot, Dubai Hills Mall. Catering to thousands of shoppers with more than 80 brands under its wing, Apparel Group made the perfect fit for Forest Essentials, thanks to its immense appeal in the GCC space, along with the United States, Europe, Australia and Asia.


The flower-filled venue. Photo: Courtesy Forest Essentials

The Forest Essentials Dubai Hills Mall boutique opened with a beautiful celebration, which was attended by key personalities in the region, from VIPs to beauty and lifestyle enthusiasts. Upon arrival, guests found themselves immersed in a world of vibrant blooms and exquisite décor, and were treated to a hidden ambush artist performer, who emerged from a floral arch to fill the space with magical music.


Special guests and friends of the brand. Photo: Courtesy Forest Essentials

Also in attendance at the milestone get-together were Samrath Bedi, director of Forest Essentials, and Sima Ganwani Ved, founder and chairwoman of Apparel Group. In Ganwani Ved’s words, the unveiling of the new store was “more than a grand launch, it’s the introduction of an Ayurvedic luxury odyssey.” And Bedi couldn’t agree more. “The Middle East is one of the most interesting parts of the world with a plethora of ancient beauty rituals and practices,” he shared. “Grounded in tradition, much like our brand, we look forward to welcoming consumers to the world of Luxurious Ayurveda and hope to become an intrinsic aspect of their life.”


A special musical performance. Photo: Courtesy Forest Essentials

Forest Essentials took its first steps into the region back in May 2023, and has since expanded its reach with two more spaces in Kuwait, one more at City Centre Deira in Dubai, and is now also planning to open stores in City Centre Mirdif and Dubai Mall later this year. Over its lifetime, the brand has paved the way for luxury Ayurveda, relying on ingredients sourced from plants, trees and herbs naturally grown in the Himalayan forests to offer the highest quality products. Each lovingly made product from Forest Essentials proudly fuses ancient recipes and modern technology to create an elevated self-care experience. Retailing in 160 stores across India, the United Kingdom and the GCC area, Forest Essentials has made its mark in over 120 countries across the globe — and its future is looking brighter than ever.

View All
Vogue Collection