Fenty Skin is dropping it’s debut collection and the brand’s initial three-product offering includes a cleanser, toner-serum, and a moisturizer with SPF 30. Here’s everything you need to know about the beauty brand…
“Drop the skin-care routine.” It’s the phrase you see in the comments of nearly every photo on social media of someone with glowing skin, whether it’s normal folks like you and I, or uber-famous celebrities like Rihanna. But the singer-turned-makeup mogul is doing us one better — she’s not just telling us how she takes care of her skin, she created a whole set of products for us to buy so we can follow in her footsteps.
Since Riri let it slip that Fenty Skin was on the way, we’ve seen a bunch of teasers fleshing out the concept of her latest venture. The most significant has been the little detail that the brand is unisex — promo shots for Fenty Skin have included men (Lil’ Nas X and A$AP Rocky, to be specific), with a note that the forthcoming line was created “for everyone.”
So, up until now, we knew that Riri was launching a skin-care line with gender-neutral branding. Today, we know so much more since she’s given us a first look at the initial product launch for Fenty Skin. And it looks like Miss Thing is intent on changing the current conversation around skincare as is it now.
These days, it’s not uncommon for folks to have daily skin-care routines that include multiple serums, exfoliants of the physical and chemical variety, essences, spot treatments, and at least two different kinds of cleansers. That’s cool and all, but it’s not the vibe Rihanna’s going for. The singer is ushering in a “new culture” of skincare, and this one far less fussy.
The first drop for the new brand is a trio of products called Fenty Skin Start’rs. It includes the Total Cleans’r Remove-It-All Cleanser ($25 or AED/SAR92), the Fat Water Pore-Refining Toner Serum ($28 or AED/SAR102), and the Hydra Vizor Invisible Moisturizer ($35 or AED/SAR128).
The offering is streamlined because each product is a multitasker, so you can get skincare done quickly. The hydrating cleanser doubles as a makeup remover, starting off as a creamy pink confection that lathers up once you get it going. It’s made with Barbados cherry (appropriate), which is packed with skin-brightening vitamin C, as well as oil-controlling ginko biloba and antioxidant-rich, soothing green tea. Your skin will feel good and you will feel good knowing you helped the environment — the packaging is made from 40 percent Post-Consumer Recycled materials.
Next in the Skin Start’rs three-step system is the Fat Water Pore Refining Toner Serum. It does just about everything you would expect of a hybrid product like this, perfectly prepping your skin for moisturizer. It works to make your pores appear smaller, your complexion brighter, and helps to fade dark spots. It’s got collagen-stimulating niacinamide, witch hazel to neutralize excess oils, and cactus flower for a super-hydrating feel. Because of its texture, it’s best to pat it in with your fingers, as opposed to using a cotton pad — no unnecessary waste here.
The final product is the Hydra Vizor Invisible moisturizer, which contains SPF 30. No need to layer on face cream and then sunscreen — this is the girl that does both. The product was formulated for all skin types, which means no white cast on those rich, melanated complexions. This one’s got Kalahari melon (which is full of antioxidants) and niacinamide to give you a boost of vitamin B3 for that bright, glowing finish. It also comes in refillable packaging, so when you run out, you can just pop a new $30-dollar cartridge right in.
Granted, genetics plays a big part in what your skin looks like, but if these three products bring us even an inch closer to having skin as flawless as Rih’s, it’s money well spent. Now if you don’t mind us, we’ll be sitting here counting down the second ’til Fenty Skin’s official launch on July 31.
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Originally published on Allure.com