Rihanna in a Fenty Beauty campaign image. Courtesy of Fenty Beauty.
We’ve been waiting for Fenty Beauty to drop, ever since Rihanna teased her move into makeup all the way back in 2016. Landing in 1,600 stores across 17 countries in one day, the brand which initially launches with 91 products, is set to be a game changer with the cosmetic brand focusing on all inclusivity. Looking to the perfect base, Rihanna’s vision was all about creating shades for everyone, even the hardest to match skin tones.
Products from the Fenty Beauty collection. Courtesy of Fenty Beauty.
Featuring a Pro Filt’r Instant Retouch Primer, Pro Filt’r Soft Matte Longwear Foundations in 40 shades, Match Stix Skinsticks which cover contour, correcting, concealing, highlighting and blush, Killawatt Freestyle Highlighters, Invisimatte Blotting Powder and Paper, which is perfect for the Middle East and a whole host of application tools, the collection is finished with a universal lip gloss called Gloss Bomb.
Behind the scenes of the Fenty Beauty campaign. Courtesy of Fenty Beauty.
Created to work in unison, the collection together creates Rihanna’s The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she explained. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” With lightweight formulas that ensure layering is possible for beginners to pros, the attention to detail is what sets the collection apart. With names that are synonymous with the singer such as Hu$tla Baby and Mean Money, the graffiti emblazoned packaging ensures it stands out just like its creator.
The collection starts at AED/SAR 80 or US 20 and is available across the Middle East at Sephora stores or online at Sephora.ae and FentyBeauty.com
Beauty Bootcamp: Fall Makeup Trends to Wear on Repeat
