After launching online earlier this year, Valentino Beauty will now be available in the Middle East for the first time, with the opening of the brand’s new beauty pop-up boutique today. Located in The Dubai Mall’s Fashion Avenue, the limited boutique boasts a state-of-the-art immersive experience, allowing visitors to immerse themselves in the couture-styled world of Valentino Beauty. In addition to being able to explore the new collection of lips, eyes, and complexion products with hands-on tutorials, visitors can celebrate the new opening with interactive games and prizes, and supersized Valentino Beauty photo opportunities. A speciality gift-wrapping station makes it simple to pick up beauty-inspired holiday gifts, wrapped in an environmentally conscious, reusable tote bag.
Appearing at today’s launch is makeup artist Raoúl Alejandre, Valentino Beauty’s first Global Makeup Artist. In an exclusive interview with Vogue Arabia ahead of the pop-up’s launch, he shares his thoughts on how the brand will fit into the Arab beauty market.
“For me, I couldn’t categorize Valentino Beauty as being for any particular kind of person, as it’s as unique as we are. It’s been evolving since the launch and represent the different kinds of beauty in the world. The products have different technical approaches to them, so it doesn’t matter if you’re a professional makeup artist or someone trying out something new.
That said, as a makeup artist myself, it’s really important to me to have products which are multi-use, as when I was starting out in the industry, I sometimes felt restricted by products when they only had one functional end or direct usage. Our brow product, for example, has three components, which makes it the only thing you need for a complete brow look. You only need to buy one thing that works for you.”
Valentino Beauty Eye2Cheek
“This is my favorite, it’s inspired by the couture shows, where we did this beautiful blush draping, and be used to contour and as eyeshadow too.”
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Valentino Beauty Brow Trio
“This has everything you need to create a full brow look, from start to finish.”
Valentino Beauty Go Clutch
“The case is stunning, and perfect for red carpet touch-ups. There’s the finishing powder which blurs, and a Valentino red lipstick.”
Check out the new space below.
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