Photo: Annemarieke van Drimmelen
The latest challenger to the competitive luxury beauty market, Spanish fashion house Massimo Dutti has announced its own take on skincare. Made with a gender neutral philosophy in mind, and embracing the trend for sustainable skin and body care, the new range is based on four different fragrance themes. Each theme expands into a collection of perfumes, hand gels, hand creams, body lotions, and hand and body washes.
The four different Massimo Dutti fragrances are tailored with environmentally-friendly ingredients. Inspired by earthy tones, the collection includes Chamomile and Sandal Wood, White Tulip and Barley, Cotton and Green Sage, Juniper Berry and Ginger, each available in 50ml and 100ml bottles.
As part of the new launch, Massimo Dutti has stressed that the design house is committed to skincare formulations which revitalize, protect, and moisturize, while remaining environmentally friendly with naturally-sourced ingredients. The line is packaged in aesthetic-friendly neutral shades inspired by each formula’s natural ingredients–not color-coded to a targeted gender–highlighting the brand’s contemporary DNA. Featuring a minimalism approach, the bottle designs complement the customer’s individualism.
Photo: Annemarieke van Drimmelen
Massimo Dutti also recently dropped its Dubai Experience 21-22 ready-to-wear collection characterized by clean cuts and silhouettes. Its beauty line is no exception to this spectrum, as the brand’s new beauty line illustrates a raw and organic approach to beauty. The launch’s use of clean and natural ingredients celebrate the idea of nature, purity, and well-being.
Founded in 1985, Massimo Dutti initially launched as a men’s fashion brand, introducing its women’s wear collection ten years later. With a wide range of timeless pieces for a wardrobe of style staples, the fashion house has opened 800 stores in 76 countries in Europe, America, and Asia. In the UAE, it can be found at Dubai Mall, Mercato Mall, Festival City, Mirdif City Center, Mall of the Emirates, Dubai Outlet Mall, and Yas Mall in Abu Dhabi.
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