Huda Kattan says she hopes to kickstart the next generation of entrepreneurs with Huda Beauty’s latest campaign. Inspired by her brand’s origin story, the new EM[POWER]ED makeup collection has launched alongside a one of a kind campaign. Aspiring entrepreneurs can win one of three start-up prizes, including an exclusive mentoring session with Kattan that will contribute towards their budgeoning business.
“As I have been on the journey learning to love myself even more deeply, I’ve started to feel more empowered,” Kattan tells Vogue Arabia. Famously, Huda Beauty was founded after Kattan secured a US$6,000 loan from her sister Alya, funding what would become one of the biggest beauty brands in the world. “The loan from my big sister meant and means the world to me. Not only was it what I needed to create our very first product – and that was a lot of money for both of us at the time – but it was such an incredible symbol of support and belief in me,” shares Kattan. “That huge gesture gave me the courage and the resources to chase after my huge dream and that’s exactly what I want to empower other people to do. When I first started the Huda Beauty Blog, I never imagined that I could create a business and sustain myself from my passion, but Alya encouraged me to push the boundaries, take risks, and has been there for me every step of the way.” By paying this act of support on, Kattan hopes to fund another’s dream. “Because of my journey, I want to be that person for someone… a big sister for our community! Now it’s my chance to pay it forward and empower others all over the world,” she explains. “By doing this, I hope to encourage the development of new skills and the continuation of creative endeavors in the beauty realm.”
Following the bold themes of empowerment and creativity, the new EM[POWER]ED collection includes a brush set, lip trio kit, face gloss and mascara, among other beauty essentials. “The EM[POWER]ED collection was inspired by my personal journey of self-worth, and this collection aims to empower everyone to dream big, believe in themselves, achieve it, and celebrate themselves and the people around them,” shares Kattan. The EM[POWER]ED eyeshadow palette includes 18 shades of golds, coppers, browns, and neutrals, plus a QR code that leads to the campaign entry page. “To me, empowerment is about accepting and embracing every aspect of who you are and then unlocking that superpower that is in in every single one of us,” Kattan tells Vogue Arabia. “By doing that, you have the power to change the world and everything around you for the better. This collection empowers me to live my best-life with versatile, buildable, and perfect-for-all occasions shades and formulas.”
Future entrepreneurs can apply from the Huda Beauty EM[POWER]ED grant by scanning the EM[POWER]ED eyeshadow palette QR and completing the microsite application.