Is “demure” the biggest trend of the season? If you too can’t stop watching Jools Lebron’s masterclasses on being demure, these beauty tricks will help you nail her aesthetic.
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While the shelf-life of internet trends seems to be getting shorter by the day, one thing is for sure, the unruly sentiment behind “brat summer” briefly pushed the clean girls into the shadows. But thanks to TikTok creator Jools Lebron, there is no need to retire the gua shas, fluffy headbands or baby-pink nail polish just yet.
Lebron’s viral video – in which she jokingly lectures her followers on how to be “very modest” and “very mindful”, like she is when selecting a look for her working day – has had almost four million views at the time of writing, and everyone from Jennifer Lopez to Penn Badgley has hopped on TikTok to show that they can be demure, too.
Simple makeup
Green cut-creases are out! If you want your make-up to be “demure”, it requires a very understated look. Start with a pore-blurring primer. Next, add foundation – or concealer if you don’t want full coverage – that flawlessly matches your skin tone, and remember to blend well. Finish off with a light dusting of bronzer and a minimal swipe of blush on the cheeks. For the approved “demure lip combo”, Lebron took to TikTok and revealed that she reaches for her favorite nude liner and blends it with Fenty Skin’s Plush Puddin’ Intensive Recovery Lip Mask in Kalahari Melon.
Signature scent
Selecting a fragrance is one of the most important personal beauty decisions you can make. Will you opt for delicate peony, or potent oud? For those eager to lean into something more cutesy, allow us to suggest PHLUR’s fragrance mists, perfect for layering. Fresh, airy and subtly saccharine, Gucci’s new Flora Gorgeous Orchid fragrance also fits the bill.
Fresh nails
Freshly painted and certainly not grown out or chipped – we’re going for modest and chic rather than experimental and cool here. As for the shape? Almond is a timeless choice, favored by celebrities like Nicole Kidman, Sabrina Carpenter and Blake Lively.
Polished hair
Last but not least, the hair has to be healthy and lustrous — very demure. Hydrating hair oils not only prevent the hair from looking damaged but also soften and condition your strands.
Originally published in Vogue.co.uk
