Davines has always pushed the boundaries in the world of beauty, striving for a more environmentally friendly future. Its most recent launch sees its most successful project yet, a single shampoo. Setting new standards for sustainability, it is the first completely carbon neutral product. Taking international certifications, they redefined the concept of natural origin ingredients and created more restrictive rules for production. Opening up the eyes of consumers, the aim is to bring higher transparency to the industry and make people think more about the use of materials and ingredients.
Featuring an ultra-clean minimalistic design, the packaging arrives with a quote declaring the product “perfectible”. Capable of perfection, it is designed to showcase Davines drive to constantly look to the future where a constant drive for improvement and transparency promises a constant renewal of the product in line with scientific innovations and respect for the environment. The shampoo itself has been created for daily use. Both cleansing and conditioning its formulas is 98.2% biodegradable and features 95% natural-origin ingredients.
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