Following the launch of its new fragrance this year, Prada Paradoxe, the Italian fashion and beauty house has tapped Dana Hourani for its regional collaboration. Its accompanying film sees the Lebanese musician embody the spirit of the Prada woman, “who is never the same, but always herself,” as she proclaims in the video, “I never liked being defined, never liked being fixed, because I’m always changing.”
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Being known for her soulful songs and her talent for expressing herself in various ways makes Hourani the ideal fit for this partnership with Prada Paradoxe which prides itself on being a celebration of multi-dimensional self-exploration. The new fragrance is built on a dialogue between the contradictions rooted in Prada such as craftsmanship and technology, tradition and modernity, and the new-forged space within them.
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In line with the fashion house’s codes and under the creative direction of Miuccia Prada and Raf Simons, the fragrance was blended by Givaudan Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu. It is multifaceted in nature as it brings together the best qualities of iconic ingredients to inspire a sensory experience unlike any other. Notes of white flowers neroli and jasmine are followed by an olfactory signature of Ambrofix and Serenolide offering warmth and woodiness. In a series of innovations lent to the fragrance, Prada extracted the scent of the neroli bud before it opens, making it a technological world first; alongside using Ambrofix, which is typically used in masculine scents; and Serenolide, which is a new and revolutionary musk molecule that redefines intensity.
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The scent is housed in a flacon inspired by the original iconic Prada triangle logo, which challenges traditional perfume bottle architecture with a minimalistic design that rests on its side. The unmistakable triangle is contrasted by rounded angles while the accents of the black logo take on a delicate coral pink hue. Embracing femininity with a disruptive side, the bottle also features a gold pump that matches the gold logo emblazoned on its jet black cap.
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Prada’s commitment to the environment also makes its way in the new launch with the use of three sustainably sourced ingredients: Moroccan neroli oil, vanilla infusion, and Calabrian bergamot heart, and the Prada Paradoxe refill program. The fragrance’s packaging including boxes and bottles is recyclable, while the glass bottles have been designed to limit their weight and use of glass, and boxes are FSC™ MIX certified ensuring a more sustainable choice of paper and paperboard.
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