Packaged in minimalistic jars, customizable beauty is taking the world by storm. Built on algorithms processing our needs, the new wave of brands pair data-driven products with a holistic approach, placing the customer at the center. Keeping a conscious mindset, fresh ingredients and zero harsh chemicals are tailored individually, so that you can truly get what you need. Wherever you may be this summer, from the States to Singapore, make sure you get a bottle or two of custom mixtures — a feel-good souvenir to yourself. All it takes is a quick online survey for it to be delivered straight to your door, or an in-store consultation if you prefer an even more personal touch.
Silky Strands: Prose in the United States
“Made for people, not hair types” is the maxim of contemporary haircare brand, Prose. Designed in Paris and produced in New York, the brand’s algorithm processes over 135 factors to calculate the blend of ingredients in your bottle, resulting in 50 billion possible outcomes. Prose uses clean ingredients from fermented rice water from Korea to maca root extract found in Peru to create the perfect blend tailored to your goals and lifestyle — whether it is hydration, smooth strands, or volume you are after. Once you take their online consultation, your optimum concoction will be displayed on the screen. From there, you can further customize the product by picking the fragrance, or opt to go completely fragrance free. The result? Nourished, silky, and rebalanced hair. The bottles are made of 100 percent recyclable BPA-free PET plastic and while they contain both naturally-derived and man-made ingredients, the clean beauty brand is sulfate, paraben and mineral oil-free as well as cruelty-free. They ship to all US states, so make sure to get your bottle while vacationing in the US, to come back with silky hair and uniquely tailored products.
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Vogue’s Pick: Order your customized hair mask for maximum effect.
Oil Glow: Vitruvi in Canada
Built for an energetic lifestyle, the urbane brand, Vitruvi was founded by siblings Sean and Sara Panton. Truly a family company, the duo began in their apartment, hand-parceling each and every order. Today, the digital company has grown a team, creating unique botanical blends at our convenience. The 100 percent pure essential oils are produced for rituals in all areas of life including home, body, and beauty. Repairing the skin barrier, face oils provide deep nourishment and radiance. Their “Dynamic Skincare” collection lets you control each phase of the final product: base oil, complex oil and essential oil depending on how lightweight, or heavy you want to go, picking your preferred scent along the way. Ultimately, you can also take their quiz to determine your made-to-order face oil. Working with non-GMO farms, the oily droplets contain zero fillers, diluting oils, or synthetic fragrances. You can also shop for ready-made mists and roll-ons.
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Vogue Pick: Wake Mist – with hints of citrus and black pepper, the product revives your spirit.
Scent Cloud: Sillages Paris in France
Sillages Paris, founded by Maxime Garcia-Janin, ushers fresh energy in the world of fragrance. The vegan perfumery uses clean ingredients and raw materials sourced globally, free of phthalate, paraben, and colorings. You can combine refreshing green notes, or zesty bergamot with orange blossom, violet, jasmine, white musk, and more. Pick your preferences via their online test, which takes you through options of feminine, masculine, soft, or intense scents. The online database checks for notes found in your favorite fragrance, or you can choose to select the ingredients yourself. You can then mix-and-match suggested ingredients. The order comes with a sample to test your chosen fragrance, along with two additional sample scents. If you change your mind about the selection, you can send it back free of charge and get a full refund.
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Vogue Pick: Make an appointment in Sillages Paris Ateliers for an exclusive experience, leaving with your bottle right after the personal consultation. The young team of talented perfumers, namely Amélie Jacquin, Alex Lee, Mylène Alran, and Sébastien Plan will be catering to you. 5 rue de Charonne, Paris XI. Cour Jacques Viguès.
Skincare Drops: Alche{me} Skincare in Singapore
Rejuvenate your skin with plant-derived, emollient toners, serums, moisturizers, eye creams, and masks. Founded by Tuyen Lamy and Constance Manderfield, alche{me} was formed on the sole belief that skincare could be so much simpler by having the right focus of ingredients. Formulated for the individual, alche{me} products are made with botanical extracts and vitamins, arriving in airless ultra-hermetic bottles to stay fresh. Manufactured in Singapore, the brand’s facial detection technology uses your selfie to evaluate wrinkles, dark spots and pores, and a questionnaire to determine your lifestyle and preferences, letting you add comments to ensure utmost personalization. As the last step in the analysis, alche{me}’s skincare expert will finalize results with you and the recyclable packaging will be stamped with your name.
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Vogue Pick: Head to Naiise Iconic at Jewel Changi Airport, Level 2, Singapore for a personal consultation.
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