Launching its first boutique in Qatar, Maison 21G is a fragrance atelier dedicated to completely personalizing the perfumery experience. The Parisian concept invites clients to create a completely new perfume, to be bottled and customized in front of you. The name is inspired by the mythos that the human soul weighs 21 grams, with Maison 21G welcoming clients to create the fragrance that reflects their own soul. The new Doha flagship joins Maison 21G’s recent Dubai Hills, UAE location opening. In addition to the chic boutique space, the Doha store features an exclusive workshop room that can host private sensory experiences for up to three guests.
First-time clients can take an insightful personality test to determine the fragrance notes that they would be most drawn to, or simply sniff their way through the 35 concentrated oils. The notes cover all tastes, from a dewy rose and deep oud, to a fizzy rhubarb and airy marine accord. They then will narrow down their favorites to find a unique combination of top, middle, and base notes. Each fragrance essence is then added to a neutral base at a minimum 21% concentration, and bottled in store, to create a completely individual signature scent. The finished bottle can then be customized with a choice of text or images – from initials or a special message, to a photo of a loved one – using a high-tech UV laser engraving process.
The product collection also includes demi-lune candles – leather-bound halves which can be mixed and matched with different fragrances – a home fragrance discovery set, oil burners, reed diffusers, and an innovative and chic car fragrance infuser.
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Maison 21G founder Johanna Monange says that the French brand is perfect for a region that values both fine fragrances and individuality. “Discovering a perfume that reflects their personality, adapts to their style of life and offers the freedom to convey a clear and potent message is of particular importance,” she says of Maison 21G’s clientele. ”For our Arab clients, scent is about reflecting their unique personality, and Maison 21G’s philosophy naturally blend with the inherent values of the Middle East, as the brand believes everybody deserves a perfume that expresses their soul”
