So, you’ve spotted a photo of Bella Hadid wearing a red coat that would be the perfect shade of lipstick, but you can’t find it anywhere. Using AI technology, Chanel’s new Lipscanner app lets you scan any color and it will show you its nearest lipstick match — and you can virtually try it on.
If you’ve ever had a hard time finding the right shade of nude or the perfect red to match your outfit, Chanel’s new Lipscanner is the app for you. Using the latest AI technology, the brand has launched a new makeup app that matches any color in the world to the nearest Chanel lipstick.
A model in a magazine, a friend over Zoom, or Bella Hadid’s latest selfie, just scan an image of your chosen color and the app will match it up to a Chanel product from one of five color families — natural, pink, orange, red or plum. It also offers up the most suitable texture — a matte, shine, gloss, satin, or metallic. And it doesn’t even have to be matched from a photo of a person — you can scan the color from a favorite suit or an evening bag you currently have no other use for.
As for being able to try it on during a global pandemic — with stores around the world shut due to Covid-19 restrictions — the app has that covered too, allowing you to virtually try the lipstick on. “Whether virtual or IRL, creativity has no limits,” says Chanel, in a statement. “Feed your inspiration everywhere and at all times.”
A collaboration between Chanel’s Makeup Creation Studio and CX Lab, Lipscanner is an exciting example of what technology can do when used in the pursuit of beauty. With the algorithm trained to analyze hundreds of thousands of faces, the app is even programmed to take into account skin tone and lip shape before recommending the appropriate color and finish.
The new app marks a first for Chanel and is a taster of what’s to come for beauty and cutting-edge technology.
Chanel’s Lipscanner is available for iPhones via Apple’s App Store now
Originally published on Vogue.co.uk