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How Rihanna is Using Her Beauty Line to Help Those in Need

It’s the inclusive beauty line that caused a splash when it launched last year, debuting an impressive 40 shades of foundation designed to suit every woman. However, Fenty Beauty is going beyond empowering women through their makeup bags. The cosmetics line conceived by superstar Rihanna has revealed it is donating proceeds to help girls and young women in Africa get an education.

The Umbrella singer is channelling the full sale price of her new highlighters into the Clara Lionel Foundation, a charitable initiative founded by Rihanna in 2012, and named for her grandparents. The foundation is set to partner with the Global Partnership for Education (GPE) and the Campaign for Female Education next month, with the aim of providing girls in Malawi with scholarships to attend secondary school.

“We hope that this collaboration allows the Fenty Beauty community to feel not only like they’re part of the CLF journey but also that they can take action on issues they are passionate about,” CLF’s executive director, Justine Lucas, told Marie Claire. “At the heart of our mission is the idea that everyone can play a part in creating a more just and equitable world by contributing in their own way.”

This isn’t the first time that Rihanna has reached out to those in the African nation either; the star visited Malawi in 2017, and has previously donated bicycles to girls in the country, to help them travel to school. In fact, the 30-year-old’s foundation has a keen interest in education – previous initiatives include creating micro-grants for schools in Barbados, and providing scholarships to young adults who have moved from countries such as Brazil and Haiti to study in the US.

The foundation was initially created when Rihanna’s grandmother was diagnosed with cancer, and has since helped fund an oncology center at Barbados’s Queen Elizabeth Hospital. The fourth annual Diamond Ball, a charitable gala launched by Rihanna to help support the foundation, is set to take place next month. Last year, the fundraiser made more than US$5 million, which went towards supporting the foundation’s programs, and Issa Rae and Childish Gambino are scheduled to play at this year’s festivities, which will be held in New York on September 13.

Now Read: Rihanna Will Stage a Savage x Fenty Show at New York Fashion Week

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