Vanessa Hudgens, Karen Kagha, Madison Beer. Image: Known Beauty
Blame Rihanna. Following the 2017 launch of her wildly successful Fenty makeup and skincare brand, more and more celebrities have decided to drop their own beauty brands. Names such as Pharrell Williams, Lauren Conrad, Gwyneth Paltrow, Drew Barrymore, Victoria Beckham, Alicia Keys, the Olsen twins, plus a smattering of Kardashian-Jenners are all clamoring for a slice of the beauty pie. With some celebrities are still in the rumor-only stages – cc: Harry Styles, Ariana Grande, Cardi B, Gwen Stefani, Ciara, Hailey Bieber, Kylie, Kendall and Kris Jenner – there’s no sign of this celeb-led trend easing anytime soon. Here’s the influencer and celebrity brands that have launched so far in this apparently neverending year.
Know Beauty, Madison Beer and Vanessa Hudgens
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The Tiktok influencer and former Disney actress teamed up with dermatologist Karen Kagha to create Known Beauty, a skincare brand that uses DNA diagnostics testing to distinguish seven skin categories. After a cheek swab and online questionnaire, the brand will personalize a regime that they claim is tailored to the client’s chromosomes.
Treslúce Beauty, Becky G
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The Ram Pam Pam singer launches her own beauty brand Treslúce Beauty on June 25th. With eyeshadows infused with Mexican blue agave, and packaging inspired by traditional talavera tiles, the new brand celebrates her American Mexican heritage.
JLo Beauty Jennifer Lopez
Jennifer Lopez for JLo Beauty. Photo: Instagram/@jlobeauty
The talented multi-hyphenate has returned to the beauty world – her Glow fragrance is one of the most successful celebrity scents of the 00s, which still to this day haunts nightclub bathrooms – with a skincare brand. She says she owes her ageless appearance to nothing but good old-fashioned olive oil, which coincidentally is the main ingredient of JLo Beauty.
Anomaly, Priyanka Chopra Jones
Priyanka Chopra Jonas. Photo: Priyanka Chopra Jonas
Steering away from makeup and skincare, Chopra Jones instead chose to focus on finding the perfect shampoo and conditioner combo with haircare brand Anomaly. Having launched in March, the curated collection is currently exclusive to Target in the US.
About-Face, Halsey
Halsey. Photo: About-Face
After doing her own makeup for red carpets and stage performances, Halsey was inspired to create her own makeup brand, About-Face, to encourage others to have fun playing with different colors and textures.
Proudly, Gabrielle Union-Wade and Dwayne Wade
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In addition to launching her hair care brand in 2020, actress Gabrielle Union is now turning her sights on babies, with a skin care brand called Proudly designed for deeper skin tones. In collaboration with her husband, Dwayne Wade, the collection will also expand to nappies and other baby needs.
Honorable mention:
Rare Beauty, Selena Gomez
Photo: Courtesy of Rare Beauty
While the actress and singer’s brand has been available in North America for more than a year, Rare Beauty will finally launch in the Middle East this month, exclusively at Sephora.
Read Next: Selena Gomez’s Rare Beauty is Launching in the Middle East
