If Cartier was an animal what would it be? A panther of course. Celebrating five years of its iconic La Panthère fragrance, the brand releases a limited edition bottle for the occasion. Launched in 2014, it was Cartier’s perfumer Mathilde Laurent who developed the juice. Combining an earthy cypress with a floral accord, the hero notes see gardenia, musk and chypre offer up an animalistic finish. Housed in a faceted, sculptural vessel that denotes the feline it has been reimagined in a golden solar finish for this event.
Named after the symbol which is so synonymous with the house, the panther was first marked on a watch in 1914 with spotted motifs. In 1948 Jeanne Toussaint created the first La Pantheré jewel and due to its success, the panther was cemented in Cartier history. For Laurent, she wanted to create a fragrance which was the equivalent of the Panthère jewelry. Noting that the jeweler aims to mimic the movement of the panther, she wished to recreate the animal’s velvety aura. The result? An award-winning fragrance that has since grown to offer l’Eau de parfum and l’eau de toillete counterparts.