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This Arab Model Is the HERoine of Burberry’s New Perfume

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What makes the scent of a city like London? If the British sensibility is anything to go by, it’s the kind of strength, confidence, attitude, and sense of freedom that play through the four iterations of Burberry‘s Her fragrance line – and, of course, in the More Than A Heroine film you see here.

Burberry

Courtesy of Burberry

Directed by photographer and film director Yelena Yemchuk, the film features four unique, convention-defying women, each of whom define the spirit of the Her fragrances. Through the eyes of each personality, the film seeks to explore each girl’s connection to the London scene, whether it’s through the sounds, the parties, or the attitudes.

Burberry

Lana. Courtesy of Burberry .

“The power of memory is how intense it is,” says Lana, a model and filmmaker who collects old cameras and shoots documentary, in the film. Scent is closely linked with our memories thanks to its ability to transport us to places and moments we might no longer be connected to. Lana embodies the richness, the elegance, and the power of the blackberry, jasmine, and cedarwood-scented Intense, which is an imposing yet elegant fragrance.

Burberry

Georgia. Courtesy of Burberry

Georgia’s ideal night out – an “underground techno rave” – is one of the things London is most loved for. “My best London memory was moving into my warehouse and going across the road to a new year’s party and realizing how cool London life is,” she says. “The floors and walls were all covered in silver foil, there was loads of weird art hanging on the walls, and the biggest speakers I have ever seen!” The new Her fragrance London Dream, with its notes of lemon and ginger, is an energizing scent that is as much the life of the party as she is.

Burberry

Johanna. Courtesy of Burberry

For model Joanna, London can be summed up as an attitude: “It is probably the least judgmental city in the world,” she says. “Here you can be who you want, dress how you want to, without any consequences or judgment.” It’s all about a sense of optimism, hope, and acceptance, like the notes of pink peppercorn and plum blossom that evoke spring in Her Blossom.

And finally, there’s Suki, a musician whose go-to karaoke song is British-born band 10CC’s I’m Not In Love. Music runs through her bones and she represents London’s thriving music scene: “My HERoine is my grandma. She used to chain smoke and listen to vinyl. It’s how I discovered the Velvet Underground.” She wears the bold Her Eau de Parfum, which contains notes of dark berries, jasmine, and an addictive musk-amber base.

Burberry

Courtesy of Burberry

The Burberry Her fragrances are available from AED 415 on Sephora.ae.

Read Next: 6 Arab Artists Reimagine This Season’s Freshest Scents

Journey Through Jaipur, the ‘Pink City’, in Celebration of This Season’s Buzziest Color

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Hello, Jaipur! This summer, Vogue Arabia—and a team of Indian and Arab creatives—took over the streets of the ‘Pink City’ in celebration of the season’s most adored hue. Join Sawai Padmanabh Singh, the Maharaja of Jaipur, rising models Nour Rizk from Lebanon, and Maumita from India on this journey, dripping with love for the color, the culture, and above all, the fashion.

Fashion director: Amine Jreissati
Videography: Gorkey Patwal, Pulkit Karla
Hair and makeup: Kritika Gill
Production: Ankita Chandra, Sam Allison
On-ground production: Film and Locations India, Mithika Gaekwad, Harshaeta Singh
Models: Nour Rizk, Maumita

Get Ready with Salma Abu Deif for Her First Cannes Film Festival Red Carpet

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Before making her first-ever red carpet appearance at Cannes Film Festival, Salma Abu Deif gave Vogue Arabia an exclusive sneak peek behind her look. The Egyptian actor opted for a bold black dress by Pinko, paired with glittering Chopard jewelry, while her beauty look featured sleek hair and a bright red pout.

Watch the video above as Abu Deif shows us how she got ready for the big day.

Production: Koral Communication

Amina Muaddi, Huda Kattan, and Nadine Nassib Njeim in Conversation with Manuel Arnaut

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Behind the scenes of our March 2022 cover was the usual bustle of a Vogue shoot combined with the thrill of our 5th anniversary, which only increased twofold as the three cover stars sat down for a conversation with Manuel Arnaut. The editor-in-chief spoke to accessories designer Amina Muaddi, beauty mogul Huda Kattan, and actor Nadine Nassib Njeim about growing up Arab, the struggles they overcame as women in their industries, what their incredible success feels like, and much more.

Keeping with the celebration of Middle Eastern women representing the region on a global stage in our latest issue, Arnaut began by asking Kattan what makes Arab women unique. “Having grown up outside the Middle East and moving here later on, I was so amazed by the strength and creativity in Arab women,” said the Iraqi-US entrepreneur. “I actually find them to be so passionate and so creative.” Nassib Njeim said, “Now, Arab women are more dedicated to their goals. They want to achieve their dreams. They don’t accept boundaries anymore even though they respect the culture, traditions, and religion. They are proving themselves in many, many fields.” Having lived outside of the Middle East for the majority of her life, Muaddi shared that people were often curious about her heritage. “Usually people are surprised and find it different that I am half-Jordanian-half -Romanian and work in fashion,” she said. “I am so connected to Italy and France but still very very rooted where I come from.”

The world has witnessed the three women achieve great heights in their careers, however, they reveal that a grounded mindset is key to prospering. “Maintaining a scrappy, self-starting type of attitude is very important to get things done,” advises Kattan, who feels only gratitude for her community upon seeing herself in beauty stores across the world. Muaddi adds that she still feels excited when stars including Rihanna, Beyoncé, and Kim Kardashian, wear her shoes. She says, “It’s fundamental to keep that excitement, to keep feeling like you still haven’t achieved what you wanted to, and to be grateful for what you have.” Nassib Njeim, whose moving performances in TV and cinema have touched and inspired so many over the years, shares that she keeps on challenging herself. “When you work with passion, and you have big dreams, and still consider that you are learning, you will always give your best,” she says.

The conversation takes a deep dive into some of the more challenging times in their lives, such as when Nassib Njeim underwent seven hours of surgery due to the Beirut port blast.”Now I’m more attached to my life, to my kids, and to making my dreams come true,” she says when asked about how the tragic incident changed her. The cover stars also discuss living their public lives, how they deal with hate, the best part about being themselves, and their goals for the next five years.

Watch the video above for the full conversation.

Inside Vogue Arabia’s Biggest Issue Ever Celebrating Our 5th Anniversary

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What better way to celebrate our 5th anniversary than by producing our biggest issue ever with 500 pages, and packing them with inspiring and empowering content? Vogue Arabia’s March 2022 issue holds the deeply personal cover stories of three powerhouse Arab women: Amina Muaddi, Huda Kattan, and Nadine Nassib Njeim, and the theme of Arab women taking charge and representing the region on a world stage.

The anniversary issue features conservationist Dame Jane Goodall in conversation with sustainability editor-at-large Livia Firth, talking about why there are still reasons to hope in a world filled with uncertainty. In another inspiring feature, lifelong friends Farida Khelfa and Carla Bruni model the latest couture, while French actor Philippine Leroy-Beaulieu – the iconic Emily in Paris villain – further defies age conventions while showcasing the season’s most striking looks. The edition also salutes Aquazzura on its 10th year in a special shoot with Princess Maria-Olympia of Greece and Denmark, and includes celebratory stories about fashion, entrepreneurs, rising stars, and the region’s biggest talents. Along with all that, the March 2022 issue also shines a spotlight on the new Saudi musicians to listen to now, while model and social entrepreneur Elisa Sednaoui Dellal finally finds her way home to Egypt after two years of a pandemic-enforced separation, in a moving feature where she visits, for the first time ever, one of her architect father’s most personal projects. 

Discover all this and much more in a special teaser video of the issue above, set to the catchy new track ‘Ala Bali’ by Palestinian singer Elyanna, who is also featured in the issue.

March 4, 2021

This Arab Model Is the HERoine of Burberry’s New Perfume

What makes the scent of a city like London? If the British sensibility is anything to go by, it’s the kind of strength, confidence, attitude, and sense of freedom that play through the four iterations of Burberry‘s Her fragrance line – and, of course, in the More Than A Heroine film you see here.

Burberry

Courtesy of Burberry

Directed by photographer and film director Yelena Yemchuk, the film features four unique, convention-defying women, each of whom define the spirit of the Her fragrances. Through the eyes of each personality, the film seeks to explore each girl’s connection to the London scene, whether it’s through the sounds, the parties, or the attitudes.

Burberry

Lana. Courtesy of Burberry .

“The power of memory is how intense it is,” says Lana, a model and filmmaker who collects old cameras and shoots documentary, in the film. Scent is closely linked with our memories thanks to its ability to transport us to places and moments we might no longer be connected to. Lana embodies the richness, the elegance, and the power of the blackberry, jasmine, and cedarwood-scented Intense, which is an imposing yet elegant fragrance.

Burberry

Georgia. Courtesy of Burberry

Georgia’s ideal night out – an “underground techno rave” – is one of the things London is most loved for. “My best London memory was moving into my warehouse and going across the road to a new year’s party and realizing how cool London life is,” she says. “The floors and walls were all covered in silver foil, there was loads of weird art hanging on the walls, and the biggest speakers I have ever seen!” The new Her fragrance London Dream, with its notes of lemon and ginger, is an energizing scent that is as much the life of the party as she is.

Burberry

Johanna. Courtesy of Burberry

For model Joanna, London can be summed up as an attitude: “It is probably the least judgmental city in the world,” she says. “Here you can be who you want, dress how you want to, without any consequences or judgment.” It’s all about a sense of optimism, hope, and acceptance, like the notes of pink peppercorn and plum blossom that evoke spring in Her Blossom.

And finally, there’s Suki, a musician whose go-to karaoke song is British-born band 10CC’s I’m Not In Love. Music runs through her bones and she represents London’s thriving music scene: “My HERoine is my grandma. She used to chain smoke and listen to vinyl. It’s how I discovered the Velvet Underground.” She wears the bold Her Eau de Parfum, which contains notes of dark berries, jasmine, and an addictive musk-amber base.

Burberry

Courtesy of Burberry

The Burberry Her fragrances are available from AED 415 on Sephora.ae.

Read Next: 6 Arab Artists Reimagine This Season’s Freshest Scents

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