This Arab Model Is the HERoine of Burberry’s New Perfume
What makes the scent of a city like London? If the British sensibility is anything to go by, it’s the kind of strength, confidence, attitude, and sense of freedom that play through the four iterations of Burberry‘s Her fragrance line – and, of course, in the More Than A Heroine film you see here.
Directed by photographer and film director Yelena Yemchuk, the film features four unique, convention-defying women, each of whom define the spirit of the Her fragrances. Through the eyes of each personality, the film seeks to explore each girl’s connection to the London scene, whether it’s through the sounds, the parties, or the attitudes.
“The power of memory is how intense it is,” says Lana, a model and filmmaker who collects old cameras and shoots documentary, in the film. Scent is closely linked with our memories thanks to its ability to transport us to places and moments we might no longer be connected to. Lana embodies the richness, the elegance, and the power of the blackberry, jasmine, and cedarwood-scented Intense, which is an imposing yet elegant fragrance.
Georgia’s ideal night out – an “underground techno rave” – is one of the things London is most loved for. “My best London memory was moving into my warehouse and going across the road to a new year’s party and realizing how cool London life is,” she says. “The floors and walls were all covered in silver foil, there was loads of weird art hanging on the walls, and the biggest speakers I have ever seen!” The new Her fragrance London Dream, with its notes of lemon and ginger, is an energizing scent that is as much the life of the party as she is.
For model Joanna, London can be summed up as an attitude: “It is probably the least judgmental city in the world,” she says. “Here you can be who you want, dress how you want to, without any consequences or judgment.” It’s all about a sense of optimism, hope, and acceptance, like the notes of pink peppercorn and plum blossom that evoke spring in Her Blossom.
And finally, there’s Suki, a musician whose go-to karaoke song is British-born band 10CC’s I’m Not In Love. Music runs through her bones and she represents London’s thriving music scene: “My HERoine is my grandma. She used to chain smoke and listen to vinyl. It’s how I discovered the Velvet Underground.” She wears the bold Her Eau de Parfum, which contains notes of dark berries, jasmine, and an addictive musk-amber base.
The Burberry Her fragrances are available from AED 415 on Sephora.ae.
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