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The Art of Experimenting With Your Beauty Regime

If your beauty bag needs a fresh round of cult products for Fall 2017, we’ve got just the ticket. While shopping aficionados will already have Bloomingdale’s Kuwait inked into their little black books, there’s a fresh reason to visit the store. Cue the launch of Discover Beauty, a creative hub with a strong curation of tried-and-trusted beauty brands alongside new names in the grooming market. The concept is all about pushing your boundaries, evolving your skincare routine, and finding new ways to express your style. Trial the breakout beauty products (she who dares…) and road-test hair and makeup products to take a fashion vacation from your signature look.

Discover Beauty is located on the ground floor of the store and invites shoppers to “play” with brands such as Anastasia Beverly Hills, Sarah Chapman Beauty, and Hampton Sun. Expect a fresh lineup of  labels and regional brand exclusives from the likes of Alpha-H, 111 Skin, deCURE, The BrowGal, Dr. Apa, BKR, Malin & Goetz, MAKE Beauty, Tweezerman, Lipstick Queen, and Philip Kingsley, including products beloved by It girls Soraya Bakhtiar, Rania Benchegra, and Huda Kattan.

Vogue Arabia teamed up with Bloomingdale’s to create a video that explores the art of experimenting with your beauty regime. Discover how you can switch up your look from bold, two-toned lips powered by Anastasia Beverly Hills to a daring cat-eye using Youngblood. Influencers of tomorrow, walk this way.

Production Credits:
Director: Mann at Things By People
Model: Angie at MMG models
Director of Photography: Peter Richweisz
Assistant Director: Jullz Bek
Hair and Makeup: Jihye Sim at Things By People
Hair and Makeup Assistant: Reem Shehzad
Manicure: Aveda
Music: Check For Pulse/ Martin Hall feat. Anna Strandberg
Edit: Jullz BekPost Production Collective
Lighting Assistants: Ali & Shahid
Videographer: Focus Action Filmz

Styling Credits:
Blue lace dress by Sacai; red dress by Alexis; jewelry by Charlotte Chesnais; coat by Etro; scarf by Alexander McQueen; bodysuit and purple top by Cushnie et Ochs; pink top and skirt by MSGM; burgundy dress by Costarellos; red top and pants by Stella McCartney; white shirt by Maggie Marilyn. All available at Bloomingdale’s.

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