Just in time for SS21, celebrities are looking on the lighter side, with bleach blonde hair an emerging trend for the new season. The latest to go platinum is Lebanese actor Cyrine Abdelnour, who shared an Instagram video showing the transformation of her long brunette locks to an icy blonde.
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Billie Eilish swapped her trademark black and yellow shag for a striking white-blonde shade, plus bangs. The singer showed off her new look on her Instagram, before dropping her new album cover featuring her platinum locks.
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Selena Gomez hit the salon too, emerging after eight hours and a reported 200 foils with a delicate pastel blonde hue by colorists Nikki Lee and Riawna Capri at Nine Zero One. “We’ve been doing Selena’s color for over a decade now. She typically keeps it pretty natural, but this time she went for a big change,” says Capri. “This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.” Even Kim Kardashian tried out a lighter look, with bleached blonde brows and a matching wig for an undisclosed project.
Today’s bleached brows for a special shoot pic.twitter.com/SBNQCqNnrr
— Kim Kardashian West (@KimKardashian) April 30, 2021
Blonde hair can be tough to maintain in the Middle East, with the harsh climate, air-conditioning, and desalinated water all contributing to unwanted brassy blondes. Hicham Eid, creative director at Eideal and Davines Arabia, says that while getting blonde and bleached hair care right can be demanding, the pay-off is worth the effort. “You can still enjoy bleached blonde hair, but it will require adjusting your hair care and styling routine, most notably using the right products and taking the right steps to keep bleached blonde hair as healthy as possible,” shares Eid. The hair expert shares his top tips for keeping highlighted and bleached blondes looking bright and feeling healthy.
Use a dedicated color-toning shampoo
“It is hard to keep blonde hair healthy, but it’s also difficult to avoid brassiness. If you’re on major damage control, a purple shampoo isn’t a must, but if your blonde hair is on the healthier side and you’re looking to maintain the tone as much as possible, then consider adding a purple shampoo to the mix. I like Davines Alchemic Silver Shampoo and Conditioner. Be warned though: too much purple shampoo can actually change the color of your blonde if you use it too often or too soon after your color session, since the hair will be especially absorbent.”
Alternate products during the week
“I recommend alternating a hydrating shampoo and restorative conditioner like Davines NaturalTech Nourishing, with color protecting products designed specifically for blondes like the Davines Heart Of Glass range. Launched in March on eideal.com, the Heart of Glass range includes a silkening shampoo, a rich conditioner, an intense treatment with biacidic bond complex and baobab extract to strengthen the hair fiber to help prevent breakage, and the Sheer Glaze, which provides hydration, shine, and heat protection.”
Add a treatment at the salon
“Ask your colorist to use Olaplex during the color process. No. 1 and No. 2 are done in-salon and help rebuild and reverse damage and breakage as your hair. Then use Olaplex No. 3 as a home care treatment as it reduces breakage and visibly strengthens hair, improving its look and feel.”
Update your amenities
“ In the Gulf, water may be desalinated and can often negatively impact the hair and cause hair fall, especially if you have chemically treated or bleached hair. A shower filter will minimize this. Silk pillowcases are soft and smooth to the touch—this means that your hair glides easily over the pillowcase without any friction to rough up the strands.”
Protect strands when styling
“Always use a heat protector when using hot hair tools. I love the Davines OI All-In-One Milk. This multi-functional product hydrates, detangles, controls frizz and protects the hair from heat and offers all the benefits of a cream and the lightness of a spray.”
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