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Bella Hadid Announces Her Charitable Orebella Alchemy Foundation

Months after launching her fragrance brand Orebella, Bella Hadid has announced that she is donating a percentage of its proceeds to the Orebella Alchemy Foundation.

orebella alchemy foundation

Photo: Instagram.com/bellahadid

Part-Palestinian model Bella Hadid has introduced her new charitable initiative Orebella Alchemy Foundation, which is named after her recently launched scent brand. Taking to Instagram, Hadid shared that she has been donating part of the net sales from Orebella to the foundation, which has partnered with a few organizations closest to her heart. “I’m excited to share that all your purchases contribute to the ‘Ôrəbella Alchemy Foundation, an initiative so dear to my heart,” she wrote. The foundation furthers Hadid’s long-standing role as an activist, with the model supporting Girls Club New York, which helps girls and youth of color, and Path Intl., an association for equine therapy. The 27-year-old shared that it is her goal “to create positive change across various communities,” and that it is why she wanted to start her own company—”to be able to make a difference through my passion.”

Photo: Instagram.com/bellahadid

Hadid added that alongside donating “a minimum financial donation of 1%” of all proceeds from the brand, the Orebella Alchemy Foundation will also deliver service hours, community outreach, and social promotion. “I can’t wait to keep growing and including even more amazing organizations. I have so many different organizations that are important to me and we will continue to roll them out,” she wrote. “We keep selling out, and the numbers for donations have made me beyond proud.”

 

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Hadid launched Orebella on May 2, with three scents dubbed as “skin perfumes” infused with essential oils and free from alcohol. Available in regular and travel-friendly sizes, the fragrances are Window2Soul, Salted Muse, and Blooming Fire. The brand is currently only sold online in the US and physically in Ulta Beauty stores across the country.

Read Next: Bella Hadid Expresses Her Palestinian Heritage in a Keffiyeh Dress

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