The new Asos makeup collection. Courtsey of Asos
Asos is set to make waves in the world of beauty with the launch of its own makeup range. The online retailer, which stocks more than 100 brands, has revamped its beauty section as Face + Body, and is set to launch its own collection of 46 Instagram worthy products next week.
The first drop of many, the pieces feature pretty pink packaging with artsy illustrations of facial features. Following the concept of your “…face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play,” the collection encourages individuals to get creative. From contouring palettes to eyeshadows, matte lipstick to chubby highlighting sticks and bronzers, you will be able to experiment no matter the look you are after.
Not only will Asos continue to introduce new brands, it will also add dedicated beauty and grooming experts to help guide you through the products online. The first Face + Body box will launch in September with a selection of carefully curated full-size products. With a different theme to try out each month, it’s time to restock your beauty bag. After all, a new season is the time to hit refresh.
