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‘Anti-Mascara’ Makeup Is Trending on TikTok (But It’s Not What You Think It Is)



We can all agree that TikTok is the birthplace of some of the best (as well as the weirdest) beauty trends. This week, “anti-mascara” is sweeping our For You pages with more than three million viewers on the hashtag and counting.

While you might assume that the new trend involves ditching your mascara altogether, anti-mascara is actually all about embracing it, just not in the way you might expect. In fact, the key to the look is using mascara to create a statement makeup look and you might find yourself wearing more of the stuff than ever before, and not just on your eyelashes.

Let us explain. Traditionally, mascara is applied to the eyelashes to add volume, length and definition. That’s pretty much where the story begins and ends. Anti-mascara is pushing the boundaries of mascara, applying it to the eyelids, temples and cheeks to create painterly patterns and unique textures that is able to elevate an everyday makeup to something pretty spectacular.


Anti mascara ensemble pt 2 for you 🫶🏻 products for this look is in link in bio – LTK #makeupideas #makeupart #creativemakeupartist #runwaymakeup #fashionmakeup #makeupeditorial #aestheticmakeup #abstractmakeup #makeuptrick #makeuptips

♬ Destinations – Gesaffelstein

Just check out creator Divine Muse ‘s anti-mascara compilation of all the various ways she wears the trend. Her first look is a graphic winged liner look that she creates by dotting the end of the mascara wand onto lids for a dappled effect. Next, she creates two more eye looks including petal shapes, swirls and flicked lines.


Mascara as eyeshadow hack?! Ib. @divinamuse #mascarahack #makeuptrend

♬ Destinations – Gesaffelstein

We also love TikToker Serena Lakkiss’s interpretation of anti-mascara, where she simply rolls the wand flat across her entire eyelid, all the way up to her eyebrow, for a dramatic alternative to eyeshadow.

@hudabeauty Replying to @urfavkuwa1tiya Mascara as eyeshadow 👀 What do you guys think? IB: @divinamuse #hudabeauty #foryou #xyzbca #mascrahacks #legitlashes @hudabeauty ♬ original sound – Huda Beauty

The trend has even got the attention of beauty mogul Huda Kattan, who gave it a go herself.  “The trick here is you want to find a good mascara wand,” she says before removing the excess from her mascara and applying to her eyelid crease. “I’m literally just going to stamp, just playing, no special order. I actually like this!”

She finished by applying an electric blue mascara over the top, saying, “I love! Gorgeous!” of the final look. We can’t help but agree.

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Read next: Selena Gomez Has Made This Game-Changing Mascara Hack Go Viral

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