When you think about the Middle East and fragrance, Amna Al Habtoor’s Arcadia always stands out. Launched in 2015 it has lead the way in breaking down both gender and cultural barriers when it comes to unisex scents. Now, Habtoor has turned her sights on relaunching the brand with a new edge. From rebranding and repacking the fragrances, she has also introduced a new website which will undoubtedly allow Arcadia to reach new locations across the globe.
“Since establishing the company in 2017 we have gone from strength-to-strength and emerged as one of the leading perfumeries in the region,” begins Amna Al Habtoor. “We wanted to take the expertise garnered in the last two years and expand our footprint internationally to meet the demand from around the world. To do this we have relaunched the brand to make it more natural and the packaging more sustainable while staying true to real moments and memories the fragrances evoke,” she adds.
The fragrances which are already cruelty, paraben, and chemical-free will now arrive in pouches created from recycled materials that have been found across the UAE. A step many other brands should be following, as more evidence comes to light about the impact the beauty industry is having on the environment across the globe. The website Arcadiabyamna.com which will showcase both of Al Habtoor’s collections, Edition 1 and Edition 2 will now ship her fragrances worldwide.
As for what’s next for Al Habtoor? “Our goal has always been to create a boutique fragrance house in the Middle East and introduce to people an innovative way of experiencing perfume. We have combined the scents and perfumes from the Gulf’s culture, history, and heritage and we now want to share this with the rest of the world,” she concludes.