Even as an adult Karen Cummings-Palmer found that her skin was still showing signs of childhood eczema. Being a beauty expert and having tried countless products to battle this, with no luck, she decided to launch her own brand. This was the start of 79 Lux, a skincare label that not only revitalizes skin, especially adult skin in need of a boost, but also a brand that refuses to compromise on its client’s health or that of the environment. Cummings-Palmer tells us more.
How did you get into the world of skincare?
I believe that health and beauty are inextricably linked and as the largest organ, our skin reveals so much about our general wellness so skincare, like good nutrition and supplementation, is a vital part of my toolkit.
Why did you decide to launch 79 Lux?
I have worked with some really great brands but I couldn’t find anything that was perfect for my dry, sensitive, and mature skin so I was inspired to create it.
How long did it take for you to develop 79 Lux?
In many ways a lifetime – of trying testing and thinking about skin, the first product was 18 months in the making and we continue to roll out slowly and organically as and when we feel we can deliver an exceptional skin-changing product.
Talk to us about your products?
They are solution-specific, largely natural, and organic luxurious formulations that are a delight for all the senses – housed in black/violet biophotonic glass or sustainable aluminum to help protect both the product and the environment.
Which formula are you most proud of?
Oh my, that is a tough one. The Balm was the first, so will always have a special place in my heart. The Golden Oil is a bit of a desert island product as it can be used from head to toe, it boosts energy, immunity, and your glow! Our new Cream for the hands is both restorative and protective which is what we all need in these times, so I am very proud of all three for different reasons.
Why should people put as much love into their skincare body routine as their face?
So many of us are eating better, moving more, but when we look at the skin on our bodies the quality is often so different from that of our faces which is such a shame. I think of great skincare as nourishment and if we are eating well it seems counter-productive to put ingredients that do not support us over such a large area of skin.
Why is sustainability so important to you?
I think we all have try to reuse then recycle as much as possible for the sake of our collective wellness.
What’s your personal beauty routine?
I take a layered approach to beauty, I work on it from the inside out with nutrient-dense foods and supplementation from Omega’s to amino acids, then comes movement which includes working out the muscles in my face, then topical skincare. I use the Balm all over my body after showering and I often layer the Golden Oil over the top. I also use a drop of Golden Oil on damp skin on my face massaging upwards as it is wonderfully firming and rejuvenating. At night after double cleansing, I use a retinol, or Vitamin C followed by Hyaluronic Acid.
What advice would you give to upcoming beauty entrepreneurs?
Create something you need and love.
79 Lux is available on Cultbeauty.co.uk