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The 6 Danish Beauty Brands You Need to Know About

The Danish beauty market has long emphasized the importance of a less-is-more aesthetic, embracing natural ingredients like the complexion-boosting potential of acai years before the berry became de rigueur in breakfast bowls, and elegant if efficient packaging. (No surprise, as this is the same country the architect, designer, and leading modernist Arne Jacobsen hailed from.)

While many of these cosmetic companies have yet to make waves outside of Europe, that’s about to change. Boutique brands are churning out “miracle” oils; coffee-infused eye oils; subtle self-tanners meant to blend in, not stand out; and more. As the fashion flock flutters around Copenhagen to take in the latest sartorial creations the City of Spires has to offer this week, here’s a look at a few great Danes of skincare and makeup.

Rudolph Care

You’d be hard-pressed to find a Dane who doesn’t stock her medicine cabinet with Rudolph Care, a Copenhagen-based skin, sun, and haircare line, which boasts both a Nordic Ecolabel and a COSMOS-certified stamp of approval. Standouts from the 9-year-old label include the award-winning Acai Anti-Ageing Facial Oil, an antioxidant-packed treatment scented with a hint of the Brazilian rain forest; the Herbal Mint Shampoo, a nourishing wash that strengthens hair while soothing the scalp; and the newly launched A Hint of Summer, a self-tanner for the face and body designed to mix well with your skincare products.


“It should be easy and simple to look good—in no time,” believes Tromborg founder and makeup artist Marianne Tromborg. Now, 15 years after its launch, the natural skin-care and cosmetics line has become a Danish It girl staple, thanks to its commitment to simplicity, purity, and science. And while known for its Lip Cure, there are plenty of other products to note, namely the Enrichment Leave On Mask, a high-performance anti-aging treatment, and the Baked Mineral Silk, a light and luminous champagne-hued pigment used to warm, highlight, and sculpt the face.


Founded in Copenhagen in 1999 by former model Mette Skjaerbaek, Karmameju has long been committed to organic skincare. The line has many heavy hitters (a multipurpose calming balm; a redness-reducing face mist; a three-in-one micellar water that cleanses, tones, and hydrates), but the real star is undoubtedly its collection of dry brushes, which is already a favorite exfoliating tool for the CAP crowd. Crafted from sustainably sourced beechwood and natural bristles, the brushes look just as good as they feel.

Raaw By Trice

Copenhagen-born Trice Christiansen suffered from eczema her entire life, but when a move to New York set it off worse than ever before, she became determined to cure it once and for all. Diving headfirst into the world of holistic medicine, she launched Raaw By Trice. What began with only one “miracle” oil quickly turned into a successful line of 100% natural facial oils and creams rooted in the principles of Scandinavian simplicity. (The coffee-seed infused eye treatment is beloved by street style star Pernille Teisbaek). Next up? The brand’s first-ever cleanser, launching in September, that’s sure to be a chic addition to any skincare regimen.

Ficus Folium

Copenhagen boutique Lubarol may be best known for its prettily patterned blouses and eye-candy accessories, but one would be remiss not to mention its house brand, Ficus Folium. With a hand cream and lip balm containing ingredients from Bali, the natural line is small but mighty—just take it from the style set who purchase the ginger lemon-scented products in tandem with Sophie Bille Brahe diamond earrings.


Copenhagen’s minimalist-minded Frama offers everything from a triangular steel stool to an architectural pendant lamp, but its four-piece apothecary collection, made in Copenhagen from natural ingredients and housed in Italian glass bottles, may be the design studio’s standout. There’s a softening hand wash and sepia-hued lotion scented with sandalwood, cedarwood, and ylang-ylang, as well as two eau de parfums, the most recent of which is a mysterious mélange of moss and grass from the Mediterranean Cypriot flora, layered with rose, lilac, and seaweed. Titled 1917, consider it a return to better basics.

Next Read: How the Middle East Influences Model Megan Pormer’s Style

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