Rozan Ahmed is an award-winning creative force within the arts and social development across a multitude of markets in Africa, the Middle East, the US, and the UK. As founder of bougi (and a former United Nations officer), she has successfully spearheaded a number of influential projects, events, and celebrity campaigns within the fashion and music industries, aligning a sincere focus on social responsibility and community empowerment. Rozan's own genetic mesh of regions from Sudan, the UK, Bahrain, and Dubai is a key driver in her passionate mission to highlight and champion the arts and culture scenes in some of the lesser-observed parts of the world.