Thanks to Zac Posen, Brooks Brothers might be shedding some of its country club clichés. WWD reports that the New York designer has been tapped as the creative director for women’s clothing and accessories. In his new role, Posen won’t be designing, per se, but will rather direct the collection’s development and presentations. “We want to better ourselves and have another point of view,” said Claudio Del Vecchio, chairman and CEO of Brooks Brothers. “He’s someone we trust and admire for what he does, and he can add to what we’re already doing.”
Posen’s new hire comes seven years after Thom Brown joined Brooks Brothers as the head designer for Black Fleece, the brand’s more fashion-forward men’s collection. Known for his meticulous suiting, Browne was the natural choice for the role. Posen, on the other hand, is the go-to designer for dramatic red-carpet ball gowns, so we’re curious how he will address Brooks Brothers’ preppy, casual attire.
