Blogger extraordinaire, Chiara Ferragni, teamed up with Hogan, for a one-minute flick introducing the brand’s new Fall 2013 collection.
“What can I say you about this video? Richi and I felt a bit like real actors, playing the roles of a couple visiting Milan and getting paparazzi shots [sic] ”, noted Ferragni on her blog.
The Italian fashionista, reputed for featuring selfies and street-style looks on her blog, The Blonde Salad, and her co-star, entrepreneur Riccardo Pozzoli, are filmed as they walk, shop, and drive around Milan, sporting Hogan’s latest urban-flavored footwear and ready-to-wear designs, including down and biker jackets, silver-coated sneakers, glossy derbies and moccasins, and soft leather shoulder bags.
With 1.3 million followers on Instagram, and three Bloglovin’ awards, it’s likely that Ferragni’s new video for Hogan will go viral. “We loved being able to interpret Hogan’s new collection, each of us with our personal style, and spending a real Italian day around Milano. Now, I’m only waiting to see what you think about it…[sic] ,” she added.
Ferragni’s Dubai-based fans will be able to enjoy a meet and greet with the Italian blogger on October 10th at S*uce, The Dubai Mall, as part of the Vogue Dubai Fashion Experience event.
—Elisabeta Tudor
