One of the most ambitious luxury projects of last year, the relaunch of Versace Jewellery helmed by worldwide license owners, Samra Holding, kept its promises of grandeur.
With a new CEO and a new managerial team, Versace Jewellery is set to create the first mega high jewelry brand of Italian and Middle Eastern origins to shine (pun intended) worldwide. After the first presentation of the Couture collection in May, complete with secret locks, transformable necklaces, and rare stones, along with archive pieces, the house has released an exclusive backstage video of its first video campaign, shot in Milan by photographer Giovanni Gastel and starring Russian model, Asya Rosh.
—Sofia Guellaty
