Versace Fine Jewellery has rolled out a new concept for its flagship boutique and the first store to undergo the facelift has reopened its doors at the Dubai Mall. Spread over 255 meters, the revamped store, which was designed under the creative direction of Donatella Versace, captures the essence of the Italian luxury brand.
Behind the boutique’s glittering ceiling-to-floor window façade, the interior boasts curvature planes and is decorated with exclusive pieces from Versace Home furniture, complementing the sparkling fine jewelry sets that are on display alongside the brand’s signature lines, such as Medusa, Barocco, and Greca. The new store also features an exclusive VIP area where customers will be shown limited edition collections and rare pieces in a plush private setting.
In the video above, get a glimpse inside the new concept store, created in partnership with Samra International, the Dubai-based jewelry company that signed an exclusive global licensing agreement with the Italian label in 2012. The collaboration continues to solidify the brand’s presence in the region with the opening of Versace Fine Jewellery in Jeddah in May along with ongoing plans for a second boutique location in the UAE.