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Veronica Beard

With its Pre-Fall offering, Veronica Beard turned out an elevated take on camping and lake life, keeping steadily to the label’s polished yet playful course. But Veronica Swanson Beard and Veronica Miele Beard are in a growth mode; since repositioning the brand for the advanced contemporary market last year, they’ve upped their stockists and launched three styles of denim for Resort. The designers are jockeying for the dollars of an aspirational customer at their new, lower price point, so youthful pieces like a cropped jacket with VB’s signature removable dickey in buttery cognac leather felt savvy. Nods to the duo’s stated theme were happily soft and nonliteral. A luxe approach to the quintessential boho top boasted delicate embroidery inspired by the designs found on canoe oars; the embroidered chambray flora stitched atop a tulle pencil skirt was another nice touch. The Veronicas also turned an eye to the shopability of knits, which yielded items such as a traditional military pullover with a silk back. The results here felt like a purposeful and well-edited next step in Veronica Beard’s expansion.

—Kristin Anderson,

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